Die interessantesten SEO-News und -Links der letzten Tage (KW 35-2020)

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)

SEO News - Post-Bild

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Wieso (fast) alles, was du bislang über die Google CTR wusstest, nicht mehr stimmt

„Die Google CTR (oder Klickrate) sagt dir, welcher Prozentsatz der Suchenden auch wirklich auf einen der Treffer bei Google klickt.

Das Problem an den bisherigen Analysen: zum einen basieren sie auf Desktop-Daten (und spiegeln daher die Mobile-First-Realität nicht wider) und zum anderen sind sie sehr verallgemeinernd über alle Suchintentionen und SERP-Layouts.

Das wollten wir ändern. Wir haben Milliarden Suchergebnisse analysiert, um die die aktuellste und umfassendste Analyse zu Google CTRs zu liefern.“

Mit die wichtigste Erkenntnis daraus:

„Die Suchintention eines Keywords bestimmt das SERP-Layout und das wiederum bestimmt, wie viele organische Klicks du erzielen kannst – das Suchvolumen des Keywords ist dabei nicht mehr alleine ausschlaggebend“

https://www.sistrix.de/news/wieso-fast-alles-was-du-bislang-ueber-die-google-ctr-wusstest-nicht-mehr-stimmt/

 

 

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Bewertungen auf Amazon

Das fand ich ja durchaus mal zitierenswert 😊

“According to Amazon internal data (2018), 91% of shoppers read product reviews, and those reviews influence their buying decision.”

Quelle: Amazon-Zertifizierungs-Schulungen

 

 

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Google Search Has No Plans On Supporting Service Workers & Here’s Why

Martin said the reason why is because Google Search does not want to show different searchers different content or information for the same search result.
Martin Splitt said „as we have to assume that someone clicking on your page from a SERP is a first-time visitor, running a service worker is usually not going to do much good – because Googlebot would then likely see a different experience of some sort than a first time visitor would, which isn’t going to be great for those coming from a SERP that promises something different than what comes back.“
https://www.seroundtable.com/google-search-service-workers-29753.html

 

 

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SEO Mythbusting with Google & Bing

In the first episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Sandhya Guntreddy (Principal Program Manager, Microsoft) discuss the most common SEO questions they get, the trends they see in the SEO community as well as Bing Webmaster Tools and Google Search Console.

Specific timestamped topics discussed in the first SEO Mythbusting episode:
If I have a lot of backlinks, will I rank higher? (0:00) How to rank at the top of search engines? (1:43) I run search ads, will I get ranked higher? (6:09) Is the SEO community getting more technical? (6:35) Blockers, Robots.txt, Bingbot and Googlebot (7:15) Integration of Google Search Console and Bing Webmaster Tools (9:58) Recommendations for JavaScript SEO (10:35) Third-party tool scores and query intent vs user intent (12:53)

https://www.youtube.com/watch?v=y9GNFEne484

 

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Google Video On Crawl Budget & SEO

https://www.youtube.com/watch?v=am4g0hXAA8Q

https://www.seroundtable.com/google-video-on-crawl-budget-29776.html

 

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8 SEO Tips Inspired by the Quality Rater Guidelines

Today, we’ll talk about Google’s Quality Rater Guidelines – a document that sheds some light on what Google views as SEO quality.

The factors listed there may soon become ranking factors. So to act timely, make sure to check my top 8 takeaways from QRG.

https://www.link-assistant.com/news/seo-tips-quality-rater-guidelines.html

 

 

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Eight great tips for internal site search optimization

Discover eight great tips for internal site search optimization. Boost revenue and conversions by simply optimizing for your existing organic traffic.

https://www.searchenginewatch.com/2020/06/18/eight-great-tips-for-internal-site-search-optimization/

 

 

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Google Area 120 Releases Shoploop, Shopping App Alternative To Instagram, TikTok

Google’s experimental Area 120 division introduced a video shopping platform Thursday for mobile that highlights products by creators and brands in clips of 90 seconds or less.

The short clips appear to be similar to those found on Instagram or TikTok.

https://www.mediapost.com/publications/article/353760/google-area-120-releases-shoploop-shopping-app-al.html

 

 

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Does Google respect the URL parameters tool?

E-commerce sites should not make assumptions about Google’s crawling parameter – check the log files to confirm activity.

https://searchengineland.com/does-google-respect-the-url-parameters-tool-337656

 

 

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Wettbewerbsvergleich mit den Google Core Web Vitals

Hier findet ihr eine kleine aber feine Seite zur Erstellung eines kleinen Wettbewerbsvergleichs.

https://core-web-vitals.now.sh/

 

 

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Regular Expressions: Regexes in Python (Part 1 and 2)

In this tutorial, you’ll explore regular expressions, also known as regexes, in Python. A regex is a special sequence of characters that defines a pattern for complex string-matching functionality.

https://realpython.com/regex-python/

https://realpython.com/regex-python-part-2/

 

 

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9 Reasons Google Rankings Suddenly Dropped: Recovery Guide

If your rankings suddenly dropped, don’t panic. In most cases, there’s a reason for that, and your task is to find out what went wrong and then fix it.

https://www.link-assistant.com/news/reasons-your-rankings-dropped.html

 

 

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Platzhalter Bildchen in verschiedenen Auflösungen on the fly

placeholder.com – Coole Sache.

Es reicht dabei die Erstellung eines Linkes mit folgendem Aufbau:

https://via.placeholder.com/3000×600/000000/FFFFFF?text=text+der+ins+bild+soll

3000×600 -> Bildabmessung

/000000/ -> Hintergrundfarbe

/FFFFFF -> Schriftfarbe

 

 

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Page Speed: SEO Mythbusting

Google: „Content is still king. Performance is a nice way to provide the good content faster to your users.“

Ein Kommentator: “Mary Ellen Coe, president of Google Customer Solutions, writes that improving mobile speed is one of the most important decisions a business can make on the official „Think with Google“ blog Feb 22nd 2019.” 😉

https://www.youtube.com/watch?v=XUOD6pcvnso

 

 

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Canonicalization: SEO Mythbusting

https://www.youtube.com/watch?v=gEWkYTPSEjs

 

 

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New CSS Property: content-visibility

This week the Chrome team launched a new CSS property which could help site owners manage how and when off-screen content (including both text and images) is rendered. Leveraging the property makes the initial load much faster.

https://web.dev/content-visibility/

 

 

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Analyze a competitor with Ghostery

We can get a very good idea of a company’s capability by examining the tools they’ve installed. We start by installing the Ghostery extension in our browser. Ghostery examines the tags that live on a website.

 

You could score your competitors on a scale from “Rookies” to “MVPs.” Rookies have no analytics or experimentation tools on the site. MVPs have a full suite of analytics, UX tools, and A/B-testing solutions.

 

Give a company 1 point for an analytics package (usually Google Analytics).

Add 1 point for tag management (usually Google Tag Manager).

Add 2 points for UX tools. Look for heat-map and session-recording tools or survey and feedback tools.

Add 5 points for A/B testing tools. If they’re using these tools, they’re using some of the most reliable data available.

If your competitor scores 7–9 points, you should test ideas you find on their site first.

 

If your competitor scores 3–6 points, test their ideas second.

Anything less? You should consider their ideas with great skepticism.

https://www.ghostery.com/

 

Viele Grüße
Olli

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