Die interessantesten SEO-News und -Links der letzten Tage (KW36-2020)

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)

SEO News - Post-Bild

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Why bother with meta descriptions?

Why should web teams go to the work of providing an explicit meta description for every page when search engines don’t show this content in the results snippet? According to Martin Splitt at Google, search engines still depend on this component as a summary of what’s important about a page. While not a ranking factor, they continue to be a valuable opportunity for providing context.

https://www.searchenginejournal.com/google-martin-splitt-meta-description/376829/

 

 

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How to Create a Wikipedia Page (Step by Step)

Having a Wikipedia page about yourself or your company is a milestone that improves your brand equity. And you don’t even need to visit Wikipedia to see that.

https://ahrefs.com/blog/how-to-create-a-wikipedia-page/

 

 

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Competitive SEO research: a comprehensive practical guide

SEO is all about following the best practices.

From keyword research to building internal links — there’s the right way to do everything.

Yet sometimes a webmaster can use all the proclaimed „best“ practices, implement every point of Google’s SEO guide — and still trail behind the covetous top-3 results.

This is why competition research exists. Some best practices don’t really work and others aren’t written down, since they only exist within a particular niche.

https://www.link-assistant.com/news/seo-competitive-analysis.html

 

 

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Off-Page SEO Checklist: 5 Steps to Success

Though off-page SEO is often associated with link building, it goes beyond that.

In today’s beginner’s guide, I’ve put together 5 off-page SEO tactics that’ll help you rank higher and drive more organic traffic.

https://www.link-assistant.com/news/off-page-seo-guide.html

 

 

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Is your client an entity yet?

Knowledge Graph Search: Search the entire Google “Knowledge Graph” database for a person, company, product, place, or other entity.

https://carlhendy.com/knowledge-graph-search/

 

 

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Google: We Do Not Index Links, We Index The Pages Between The Links

Hmm… Okay?! 😉

https://www.seroundtable.com/google-index-links-30031.html

 

 

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Google On Changing Last Modified Date In XML Sitemaps Too Often

If you read the Google docs on XML Sitemaps and look at the lastmod field, Google says „Google reads the lastmod value, but if you misrepresent this value, we will stop reading it.“ Lily Ray asked John Mueller of Google if changing the lastmod date of a page too often will cause issues.

Anm.: Yo, richtig so.

https://www.seroundtable.com/google-last-modified-date-xml-sitemaps-30026.html

 

 

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Google tests reporting security issue false positives in Search Console

“We’re piloting a new reporting system beginning with security issues,” Google said on Twitter.

There is a new “Report a Security Issue” button on the security issues help page where site owners can report potential false positives or request a re-review of the security issue.

(Current drawback: Only available for some English speaking users for now)

https://searchengineland.com/google-tests-reporting-security-issue-false-positives-in-search-console-339843

 

 

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The Most Overrated and Underrated Elements of an Agency Pitch Deck [SEMrush Study]

You and your agency team can be great at getting things done and handling any kind of SEO and marketing tasks. However, applying your SEO and marketing skills to everyday tasks is not the same as marketing them to others – and this is where many marketers can come unstuck.
So, what matters most to the potential client in a sales pitch?
To find out, we gathered the opinions of over 200 agency and in-house marketers and conducted an extensive study identifying 10 elements of a winning agency pitch deck. Here, we’ll cover the highlights of what we found.
https://www.semrush.com/blog/agency-pitch-deck/

 

 

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Schon älter, aber dennoch wichtig.

Das bedeutet die Rich-Snippet-Aktualisierung von Google für Unternehmen

Am 16. September 2019 gab Google wichtige Änderungen seiner Richtlinien zu Bewertungs-Rich-Snippets bekannt, die in diesem Beitrag auf Googles Webmaster-Blog skizziert werden.

Wenn Sie unsere SEO-TrustBoxes mit Servicebewertungen nutzen oder Bewertungen mit dem Organization- oder LocalBusiness-Markup versehen haben, um Rich-Snippet-Sterne in organischen Suchergebnissen zu erhalten, hat diese Aktualisierung Auswirkungen auf die Art und Weise, wie Ihr Unternehmen in den Suchergebnissen erscheint.

https://de.business.trustpilot.com/reviews/get-seen-in-search/das-bedeutet-die-rich-snippet-aktualisierung-von-google-fuer-unternehmen

 

 

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SEO Site Migrations & Food Trucks: The Longest SEO Mythbusting Video Yet

In the longest SEO mythbusting video yet by Google’s Martin Splitt, he invited Glenn Gabe to talk about site migrations.

https://www.seroundtable.com/seo-site-migrations-food-trucks-seo-google-30024.html

 

 

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Google Suffers Massive Indexing Glitch

Google suffered an indexing glitch that negatively impacted search quality.

This was not an update.

https://www.searchenginejournal.com/google-search-worldwide-glitch/377054/#close

 

 

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Google Webmaster Podcast:

Search Off the Record

Pop filters, nofollow, Core Web Vitals, and more!

https://search-off-the-record.libsyn.com/pop-filters-nofollow-core-web-vitals-and-more

Hammer-lustig 😊 Meine Highlights:

“You should use tables for ranking!”
“You can write Spaghetti code.” (speziell in diesem Zusammenhang sehr witzig)
“It seems, “it depends” can be used in non-SEO-topics as well.” (wer hätte das gedacht ;-) )

 

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Should You Noindex Category & Archive Pages?

Category and archive pages can both become great assets or cause major issues when it comes to SEO. Learn how to approach these types of pages.

https://www.searchenginejournal.com/noindex-category-archive-pages/374867/

 

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Coole Methode!

It’s time to lazy-load offscreen iframes!

Browser-level native lazy-loading for iframes is here.

https://web.dev/iframe-lazy-loading/

 

 

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What is B2B Content Marketing? 7 Successful Examples

B2B content marketing is the process of creating and promoting content that appeals to businesses who are your target customers.

https://ahrefs.com/blog/b2b-content-marketing/

 

 

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Voice SEO: Different tactics required for Google Assistant, Siri and Alexa

Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.

https://searchengineland.com/voice-seo-different-tactics-required-for-google-assistant-siri-and-alexa-340007

 

 

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Don’t ignore your titles, folks.

JohnMu:

While title elements are often seen as too basic for „real SEOs“, they do play a role in Search, definitely when it comes to what’s shown to users. These are just 2 data points, but:

Don’t ignore your titles, folks.

https://twitter.com/JohnMu/status/1300394953575723008

https://twitter.com/brodieseo/status/1300386332456284162

https://moz.com/blog/title-tags-seo

 

 

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Entities in SEO: Introduction and Action Items

Entities are a bit of a mystery. They’ve been around for years now and have influenced many aspects of search, but they are rarely talked about. I guess part of the reason is that there is not much solid information on entities and notoriously ambiguous Google patents are not much help. But the other part is that, even if you understand entities, it is unclear if they can be used for SEO.

https://www.link-assistant.com/news/entities-seo-guide.html

 

 

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Application-Guard-Paket für Office

Microsoft hat den aus Windows 10 bekannten Schutzmechanismus Application Guard ausgebaut und setzt ihn ab sofort auch bei Office 365 ein. Der Ansatz öffnet potenziell gefährliche Office-Dokumente in einem vom restlichen System abschotteten Container. So kann beispielsweise ein über Makros aus einer Word-Datei heruntergeladener Trojaner Windows nicht infizieren.

Die Funktion in Office 365 ist aber noch nicht standardmäßig dabei.

https://www.heise.de/news/Office-365-kann-potenziell-gefaehrliche-Dokumente-nun-isoliert-oeffnen-4877176.html

 

 

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Freier Online Kurs: UI Design Grundlagen

Folgende Grundlagen werden behandelt:

  • White space
  • Color
  • Contrast
  • Scale
  • Alignment
  • Typography
  • Visual Hierarchy

https://www.freecodecamp.org/news/learn-ui-design-fundamentals-with-this-free-one-hour-course/

 

Viele Grüße

Olli

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