Die interessantesten SEO-News und -Links der letzten Tage (KW37-2020)

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)

SEO News - Post-Bild

seonews-subheading-1-seo

Google Rich Results Test Now Supports Article Structured Data

Google has added article structured data support to the rich results test tool. So that is one less thing you need to rely on the structured data testing tool for and I am sure more and more is coming.

Google announced the structured data testing tool will go away eventually, which upset many SEOs. Google then said it will continue to expand the rich result test tool and added license structured data support and now this, article structured data support.

https://www.seroundtable.com/google-rich-results-test-article-structured-data-29926.html

 

 

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12 Actionable SEO Tips to Increase Organic Traffic
Learn how to improve your SEO in 15 minutes or less with these quick and easy tips.
https://ahrefs.com/blog/seo-tips/

 

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How to Build a Winning Content Marketing Strategy in 9 Steps
Learn the strategy we used to grow the Ahrefs blog to an estimated 400,000 monthly organic visitors and our YouTube channel to 300,000 monthly views.
https://ahrefs.com/blog/content-marketing-strategy/

 

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Apple showing signs it may soon launch a search engine to compete against Google Search

Changes in Spotlight Search on iOS and iPadOS 14 beta, a significant update to its Applebot support page, and an increase in crawling from AppleBot signify that Apple may be launching a search engine soon.

https://www.coywolf.news/seo/apple-search-engine/

 

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A Study of HTTP/2: Coverage of the top 100,000 websites

Merj carried out a series of tests to evaluate the benefits that HTTP/2 offers, how HTTP/2 compares to HTTP/1.1, and how many websites are utilizing and benefiting from HTTP/2’s „push“ feature. (…)
With fully loaded metrics, we can conclude from our data that on average, HTTP/2 pages load 6.1% faster.

https://merj.com/blog/study-of-http2-and-push-coverage-top-100k-websites

Anm.: Wer hat das schon im Fokus gehabt?
Disadvantages of HTTP/2:

Although there are many advantages to HTTP2, there is one primary caveat that is worth bearing in mind. Visitors using 3g connections could experience difficulties if they lose connection to a site. This is because a broken connection will stop sites on HTTP/2 from loading.

 

 

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Bing’s new robots.txt tester can help SEOs identify crawling issues

The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly.

https://www.bing.com/webmasters/robotstxttester

https://searchengineland.com/bings-new-robots-txt-tester-can-help-seos-identify-crawling-issues-340298

Geht natürlich wieder mal nur für authentifizierte Sites…

 

 

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Absolut krass…

Google nutzt Marktmacht zu seinem Vorteil – aber WIE intensiv, ist absolut insane…

Rand Fishkin

Holy sh*t… I’m reading through the US Congress‘ trove of internal Google docs (avail here: https://judiciary.house.gov/online-platforms-and-market-power/…).
They keep saying the quiet parts loud. A thread of anti-competitive, unequal-treatment, and sometimes shockingly brazen use of their monopoly powers

(…)

Besser lesbar: https://threader.app/thread/1288980563219513345
Original: https://twitter.com/randfish/status/1288980563219513345

 

 

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How to Do a Competitive Analysis: A Step-by-Step Guide

When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to.

https://cxl.com/blog/competitive-analysis/

 

 

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John Mueller: The Global Search Personality Of The Year

It was such a nice surprise to see John Mueller win the Global Search Personality Of The Year last night at the Global Search Awards. There isn’t a single individual in the space who has helped more people with their Google SEO issues than John.

https://www.seroundtable.com/john-mueller-global-search-personality-of-the-year-30084.html

😊

 

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Nicht, dass ich die OSG fördern will – far from it – aber:

Kurzer Content erntet mehr Backlinks

Eine neue Studie von Fractl fand heraus, dass Inhalte mit weniger als 700 Wörtern im Durchschnitt mehr Backlinks erhalten. Von 5.000 untersuchten Artikeln waren die, welche am meisten verlinkt…

https://www.onlinesolutionsgroup.de/blog/kurzer-content-erntet-mehr-backlinks/

Src: https://twitter.com/_OSG/status/1303703845592162310

 

 

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Is more content better? SEO Mythbusting

Viele BeispieleI, z. B. gleicher Content bei lokalen Seiten, Multi-Länder-Seiten, etc.)

https://www.youtube.com/watch?v=gKoriHae71w

 

 

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WordPress vs. Jimdo, Shopify vs. Shopware – was ist schneller?

„Wir haben die Ladezeiten von 18,5 Millionen Domains analysiert, um mehr über ihren Page Speed zu lernen. In unserem neuen Blogpost erfährst du, warum der ungünstige Name für Wix nicht das einzige Problem ist und wie WordPress abschneidet.

Google hat angekündigt, die Ladegeschwindigkeit im kommenden Jahr zum offiziellen Rankingfaktor zu machen. Wir bei SISTRIX haben selber in den letzten Wochen gemerkt, wie viel Aufwand die Optimierung der Core Web Vitals ist. Daher solltest du dich heute schon mit dem Thema beschäftigten.

Welche Software, Frameworks und Webbaukästen besonders schnell sind (also jetzt schon die Erwartungen von Google erfüllen) und wo es noch Nachholbedarf gibt, haben wir in einer umfangreichen Analyse ausgewertet.“

(…)

Kein CMS ist langsamer als Wix: die rote Laterne in der Kategorie CMS, noch hinter WordPress, zeigt eindrucksvoll, dass die Cloud nicht per se schnell ist.

– Lightspeed liefert ein überragend schnelles Shopsystem ab. Shopify ist nur in der unteren Hälfte. Das WordPress-Addon WooCommerce ist das langsamste Shopsystem.

https://www.sistrix.de/news/core-web-vitals-wix-vs-wordpress-shopify-vs-shopware-was-ist-schneller/

 

 

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Visualizing SEO

A collection of illustrations that clearly explain a few SEO terminology and concepts, e.g. hreflang and canonicals.

https://www.samunderwood.co.uk/visualising-seo/

 

 

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Why is Content Marketing Important? 5 Reasons

SEHR gute Beispiele dabei.

https://ahrefs.com/blog/why-content-marketing-is-important/

 

 

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Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business

The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.

Google has introduced a new set of “health & safety” business attributes tied to COVID-19. This follows earlier introductions of similar features by Yelp and TripAdvisor.

https://searchengineland.com/local-businesses-can-highlight-covid-19-health-safety-measures-with-google-my-business-340453

 

 

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Mit ScreamingFrog automatisiert auf 404er, 50x und 30x testen lassen

Folgende Commandline würde die passenden Checks ausführen:

ScreamingFrogSEOSpiderCli –crawl-list urlliste.txt –headless –output-folder „C:\Test\RedirectChecker“ –timestamped-output –export-tabs „Response Codes:Client Error (4xx),Response Codes:Redirection (3xx),Response Codes:Server Error (5xx)“

Das funktioniert auch ganz fein und gibt drei CSVs im timegestampten Ordner aus:

screamingfrog commandline error-export

Jetzt müsste man die ausgegebenen Files nur noch dahingehend irgendwie automatisiert per Skript prüfen, ob in der CSV mehr als nur die Headline vorkommt.

Falls ja –> Alarm-E-Mail senden.

 

 

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Google Ads Removes Search Terms for 28% of Paid Search Budgets

Google Ads Started Reducing Search Term Data for All Advertisers Today

 

This post contains the one day of data we had from this surprise Google Ads change at the time of writing. We will continue to monitor the impact and send updates on what we’re seeing to keep you informed.

We will also continue our commitment to sharing our scaled, efficiency, BI methodologies and free tools for protecting your marketing dollars.

https://www.seerinteractive.com/blog/google-ads-removes-search-terms-for-28-percent-of-paid-search-budgets/

 

 

seonews-subheading-6-sicherheit

Hintergrundbilder ermöglichen Stehlen von Accountdaten

Angepasste Windows-10-Designs können auf Hintergrundbilder im Netz zugreifen. Dies lässt sich nutzen, um Accountdaten in Hashes abzugreifen.

https://www.golem.de/news/windows-10-hintergrundbilder-ermoeglichen-stehlen-von-accountdaten-2009-150751.html

 

 

seonews-subheading-8-anderes

This Tool Will Help You Hunt Down Deepfakes Before the Election

If 2016 was about disinformation, 2020 is the year of the deepfake.

Microsoft has released a new software tool that detects deepfakes ahead of the 2020 Presidential election.

„Microsoft Video Authenticator“ provides confidence scores that show how likely it is a third party has manipulated a given piece of media.

Microsoft is partnering with a coalition of news organizations to pilot the new tech.

https://blogs.microsoft.com/on-the-issues/2020/09/01/disinformation-deepfakes-newsguard-video-authenticator/

https://www.popularmechanics.com/technology/security/a33915066/microsoft-deepfake-detection-2020-election/

 

 

Fun-Corner

Genialer SEO-Witz, den ich noch nicht kannte:

Why did SEOs cross the road?

They wanted to get hit with traffic!

 

 

Genialer Clickbait:

genialer clickbait screaming-frog - kermit

 

Viele Grüße

Olli

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