Die interessantesten SEO-News und -Links der letzten Tage (KW11-2020)

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)

SEO News - Post-Bild

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Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays

You can now test your pages in real time to see how Google can display your how-to pages on smart displays.

https://searchengineland.com/google-rich-results-testing-tool-adds-support-for-how-to-markup-for-google-home-displays-329806

 

 

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Suchergebnis für eigenen Namen selbst bestimmen: Google führt ‚Search Profile Cards‘ ein

Google wird zukünftig die Möglichkeit anbieten, bei Suchanfragen nach dem eigenen Namen bestimmte Informationen anzuzeigen, die von den betreffenden Personen selbst bestimmt werden können. Dies wird mithilfe sogenannter ‚Search Profile Cards‘ möglich sein.

Bisher zeigt Google normalerweise nur für prominente Personen zusätzliche Informationen in den Suchergebnissen an, und zwar in Form spezieller Karten. Für die übrigen Personen sieht man dagegen nur die üblichen Suchergebnisse.

Das wird sich zukünfig wohl ändern: Nach einem Bericht von Android Police wird es demnächst sogenannte Search Profile Cards geben, die es den Nutzer ermöglichen werden, persönliche Angaben einzutragen, die bei Suchanfragen nach ihrem Namen erscheinen werden.

Die Karten sind noch nicht live. Es gibt aber bereits eine entsprechende Dokumentation, von der SEO Glenn Gabe einen Screenshot auf Twitter geteilt hat:

https://www.seo-suedwest.de/5627-suchergebnis-fuer-eigenen-namen-bestimmen-google-fuehrt-search-profile-cards-ein.html

 

 

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Google’s Response to Moz Article Critical of SERPs

Google’s Danny Sullivan tweeted a response regarding an article written by Dr. Pete Meyers. The article, published on Moz, was about an increase in search features that push down the traditional 10 blue links. Danny raised interesting issues with the article that deserve to be considered.

https://www.searchenginejournal.com/google-challenges-moz-article/352078/

 

 

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Google’s new treatment of nofollow links has arrived

Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing.

https://searchengineland.com/googles-new-treatment-of-nofollow-links-has-arrived-329862

Google Nofollow Change March 1st But Google Says Don’t Expect Any Change Yet

Well, first what is suppose to change on March 1st? On March 1st, Google said the nofollow will become a hint as of March 1, 2020 for crawling and indexing purposes. Google said „Those depending on nofollow solely to block a page from being indexed (which was never recommended) should use one of the much more robust mechanisms listed on our Learn how to block URLs from Google help page.“

https://www.seroundtable.com/google-nofollow-change-no-change-29079.html

 

 

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How to use machine learning (if you can’t code) to help your keyword research

Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time. (…)

I’m a sucker for a trend. So the minute all the SEOs started shouting about how great Python is, of course I am on the bandwagon. My goal is to streamline the keyword research process even further and I’m loving learning such an adaptable language. But then I came across this video by David Sottimano where he introduced BigML into my life. Imagine an online “drag and drop” machine learning service; a system literally anyone can use. This is BigML.

https://searchengineland.com/how-to-use-machine-learning-if-you-cant-code-to-help-your-keyword-research-329912

 

 

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Vlog #50: Aleyda Solis – International SEO Star On How To Optimize Your YouTube Videos

Aleyda Solis, the EU Search Personality of the Year, one of the most respected international SEOs in the community, agreed to sit down with me while at SMX East to chat about SEO. Aleyda Solis is an SEO consultant who has been doing SEO since 2007 and went solo in 2015. She is super active on Twitter @aleyda and shares a wealth of information on a daily basis. She is an advocate on working remotely and has a web site at remoters.net. (…)

It is not just about the relevance of the video but also about engagement with the user and the retention of the user. (…)

The biggest lever is the YouTube recommendation system. (…)

Biggest Factors:

  • Relevance
  • Engagement with the user
  • Retention of the user

https://www.seroundtable.com/vlog-050-29074.html

 

 

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Google FAQ Rich Result Guideline Update: One Markup Per Question Throughout Site
Let’s say you have a large site and you have FAQs throughout the site. Sometimes you might decide to answer the same question in multiple FAQ pages just because it is useful for that user reading that specific FAQ page. Well, if you do, don’t you dare try adding FAQ markup to all the pages that have that question. Instead, pick one of the pages that has the question and answer and add the markup to only one of those pages – not to all the pages that have that question and answer.

https://www.seroundtable.com/google-faq-reptitive-guidelines-29084.html
https://searchengineland.com/google-tightens-faq-markup-guidelines-disallows-repetition-of-questions-and-answers-330014

 

 

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Google SERP Features / Featured Snippets Verteilung

Incidence of SERP Features collected from millions of queries.

https://www.advancedwebranking.com/features-spread/

 

 

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Advanced Technical SEO: A Complete Guide 

  1. Technical SEO Is a Necessity, Not an Option
  2. SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company
  3. The Ultimate Guide for an SEO-Friendly URL Structure
  4. How to Use XML Sitemaps to Boost SEO
  5. Best Practices for Setting Up Meta Robots Tags & Robots.txt (coming soon)
  6. Your Indexed Pages Are Going Down – 5 Possible Reasons Why
  7. An SEO Guide to HTTP Status Codes
  8. 404 vs. Soft 404 Errors: What’s the Difference & How to Fix Both
  9. 7 Tips to Optimize Crawl Budget for SEO
  10. How to Improve Your Website Navigation: 7 Essential Best Practices
  11. HTTP or HTTPS? Why You Need a Secure Site (coming soon)
  12. How to Improve Page Speed for More Traffic & Conversions
  13. 7 Ways a Mobile-First Index Impacts SEO
  14. The Complete Guide to Mastering Duplicate Content Issues
  15. A Technical SEO Guide to Redirects
  16. SEO-Friendly Pagination: A Complete Best Practices Guide
  17. What Is Schema Markup & Why It’s Important for SEO
  18. Faceted Navigation: Best Practices for SEO
  19. Understanding JavaScript Fundamentals: Your Cheat Sheet
  20. An SEO Guide to URL Parameter Handling
  21. How to Perform an In-Depth Technical SEO Audit

https://www.searchenginejournal.com/technical-seo/

 

 

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Meta descriptions and branding have the most influence on search CTR, survey finds

Key Findings:

  • The majority of respondents are not receptive to ads in the search results. Most (85.2%) preferred to click on organic results, and 66.7% responded that if Google added more ads to the results, they would want to use the search engine less.
  • Written content is still king. Despite the growing emphasis on video and image production, 55% still prefer to see written content in the search results.
  • Web privacy continues to be a concern for users. In the case of ad targeting, 62.1% had no idea why Google was targeting them for certain ads.
  • Ranking #1 isn’t everything. Yes, ranking higher is better, but most respondents looked at more than three search results before deciding to click.
  • Brand awareness matters, but it’s not a deal-breaker. The slight majority, 55%, said that they would only click on a brand they knew in the search results, while 44.9% would still click regardless of they knew the brand.
  • Meta descriptions remain a crucial SEO element. When asked which factor has the most significant impact on their decision to click a result, 62.9% responded it was the description.
  • Good news for Google: most searchers are satisfied with the search results. When asked, 72% replied that the search engine was mostly accurate at matching their queries will search results.

https://ignitevisibility.com/seo-and-intent-2020-new-study-reveals-true-state-of-search/

 

 

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How Data From Popular Keyword Research Tools Compare

To our knowledge this is the first large-scale comparison of the data provided by various keyword research tools.

And now it’s time to share what we discovered.

Summary of Our Key Findings:

  1. Ahrefs and SEMrush generate the highest number of keyword suggestions, followed by Ubersuggest, Sistrix, and SECockpit.
  2. The Google Keyword Planner provides 67.9% fewer keyword suggestions than the average output from other major paid SEO tools. However, KWFinder and KWTool both produce similar amounts of keyword suggestions compared to GKP.
  3. KeywordTool.io and Sistrix tend to provide higher than average monthly search volume estimates. Sistrix’s search volume estimates are 233% higher than the median, while KeywordTool.io is 47% above the median. Moz and Ahrefs skew towards slightly lower search volume estimates. Ahrefs’s search volumes are 37% less than the median while Moz Pro’s search volume estimates are 33% below the tool-wide median.
  4. When analyzing search volume data for popular search terms (>10k searches/month) Sistrix has significantly higher monthly search volume estimates vs. the Google Keyword Planner.
  5. All the SEO tools in our analysis had a significant negative correlation between search volume and keyword length.
  6. Certain tools tend to outperform others in terms of keyword suggestions in specific industries. For example, while they generally produce fewer suggestions than SEMrush and Ahrefs, Moz and Google Keyword Planner tend to generate a relatively high number of suggestions in the web hosting niche. And Ubersuggest is particularly good at finding keyword ideas in the marketing, travel, and diet niches.
  7. We found large variations for keyword difficulty scores between tools. Our data discovered that SEMrush’s keyword difficulty scores are 110% above the median. SECockpit estimates keyword difficulty 82% below the median.
  8. The median CPC across all of the terms that we analyzed was $1.68. SECockpit ($2.20) and Google Keyword Planner ($2.14) report higher overall CPC than the average. At $1.39, SEMrush has the lowest CPC estimates.
  9. When comparing CPC estimates found in Google Keyword Planner vs. other tools, SECockpit has considerably higher cost per click estimates compared to those found in Google Keyword Planner. KWFinder, Long Tail Pro, KeywordTool.io, Sistrix, Ahrefs, and SEMrush have lower cost per clicks than Google Keyword Planner.

https://backlinko.com/keyword-research-tool-analysis

 

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10 Google Ranking Factors You Shouldn’t Ignore

Most lists of Google ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter.
Even worse, because nobody knows them all, most contain a lot of myths.
So today, we’re going to take a different approach. Rather than listing 200+ ranking factors, we’ll talk about the ten that we think most deserve your attention.
Here they are, in no particular order:

Sidenote

This list contains direct and indirect ranking factors. We didn’t discriminate between the two because we think most people just want to rank higher in Google and aren’t worried about semantics. If you’re curious about the difference between the two, read this.

https://ahrefs.com/blog/google-ranking-factors/

 

 

 

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Facebook: Alles über Locations

Dieser Fachartikel behandelt alles über Facebook Locations, von der Planung über die Erstellung bis zur Verwaltung. Ausserdem werden einige Tipps und Tricks aufgeführt, wie man am besten vorgeht und was dabei beachtet werden sollte, damit man möglichst reibungslos und ohne Überraschungen zur gewünschten Location Struktur gelangt.

https://www.thomashutter.com/facebook-alles-ueber-locations/

 

 

 

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Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending

American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews.

https://business.trustpilot.com/guides-reports/build-trusted-brand/the-critical-role-of-reviews-in-internet-trust

 

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Make My Persona Tool

Create a buyer persona that your entire company can use to market, sell, and serve better.

https://www.hubspot.com/make-my-persona

 

 

 

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Critical Bugs in WordPress Plugins Let Hackers Take Over Sites

Hackers are attempting to take over tens of thousands of WordPress sites by exploiting critical vulnerabilities including a zero-day in multiple plugins that allow them to create rogue administrator​​​ accounts and to plant backdoors.

The attacks on WordPress sites have started yesterday by targeting a zero-day unauthenticated stored XSS bug found in the Flexible Checkout Fields for WooCommerce plugin with 20,000 active installations by researchers at NinTechNet.

While the plugin’s development team WP Desk pushed out version 2.3.2 to fix the actively targeted security flaw within an hour after receiving the disclosure report from NinTechNet, some users were hacked until it was available and ready to install.

https://www.bleepingcomputer.com/news/security/critical-bugs-in-wordpress-plugins-let-hackers-take-over-sites/

 

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WordPress: Aktive Angriffe auf Async JavaScript und drei weitere Plugins

Über teils kritische Sicherheitslücken in vier Plugins für WordPress könnten Angreifer Installationen des CMS übernehmen. Es gibt Updates.

Updates für die vier WordPress-Plugins Async JavaScript, Flexible Checkout Fields for WooCommerce, Modern Events Calendar Lite und 10Web Map Builder for Google Maps schließen Schwachstellen, die laut Sicherheitsforschern im Zuge einer Angriffskampagne aktiv ausgenutzt werden.

https://www.heise.de/security/meldung/WordPress-Aktive-Angriffe-auf-Async-JavaScript-und-drei-weitere-Plugins-4672421.html

 

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Let’s Encrypt muss drei Millionen Zertifikate zurückziehen

Ein Fehler bei Let’s Encrypt hat dazu geführt, dass der Check von CAA-DNS-Records nicht korrekt durchgeführt wurde. Die Zertifizierungsstelle zieht jetzt kurzfristig betroffene Zertifikate zurück, was für einige Probleme sorgen dürfte. (…)

Webseitenbetreiber können mittels eines bereitgestellten Online-Checks prüfen, ob ihr Zertifikat von dem Problem betroffen ist. Wer größere Mengen an Zertifikaten automatisiert prüfen möchte, kann auch eine Liste der Seriennummern aller betroffenen Zertifikate herunterladen.

https://www.golem.de/news/tls-let-s-encrypt-muss-drei-millionen-zertifikate-zurueckziehen-2003-146999.html

 

 

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Sicherheitsupdate: Vier Lücken im Webbrowser Chrome geschlossen

https://www.heise.de/security/meldung/Sicherheitsupdate-Vier-Luecken-in-Chrome-geschlossen-4676545.html

 

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Kürzere Laufzeiten für TLS-Zertifikate: Apple macht ernst

iPhones, iPads und Macs vertrauen künftig nur noch Zertifikaten, die maximal 13 Monate gültig sind. Wird das missachtet, komme es zu App- und Web-Problemen.

https://www.heise.de/mac-and-i/meldung/Kuerzere-Laufzeiten-fuer-TLS-Zertifikate-Apple-macht-ernst-4676064.html

 

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Domain-Tricks mit Zeichensätzen: Homograph-Angriffe nach 15 Jahren noch effektiv

Neue Version eines alten Tricks: Mit IPA-Zeichen lassen sich täuschend echte Fake-Domains registrieren und mit TLS-Zertifikaten versehen. (…)
So funktioniert der Homograph-Angriff
Bei einer mit dem Homograph-Trick registrierten Domain haben Besucher in der Regel kaum eine Chance zu erkennen, dass ein Link sie auf eine gefälschte Webseite gelockt hat. Für das Opfer sieht es zum Beispiel so aus, als sei er auf amazon.de gelandet – was er allerdings nicht weiß ist, dass eins der „a“ Zeichen in der Domain kein lateinisches kleines a sondern ein kyrillisches а ist. Da beide Zeichen in manchen Schriftsätzen identisch angezeigt werden, kann der Besucher nicht erkennen, dass er nicht auf amazon.de, sondern auf einer komplett anderen Domain gelandet ist. Auch das TLS-Zertifikat, gültig für diese andere Domain, sieht aus, als sei es für amazon.de gültig.
https://www.heise.de/security/meldung/Domain-Tricks-mit-Zeichensaetzen-Homograph-Angriffe-nach-15-Jahren-noch-effektiv-4678164.html

 

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l+f: Einblicke in den „Berufsalltag“ von Windows-Scammern

Telefonbetrüger im indischen Delhi gingen seelenruhig ihrem Tagesgeschäft nach – ohne zu ahnen, dass sie derweil von der BBC ausspioniert wurden.

Kameras gehackt, Betreiber festgenommen

Recherchen der BBC-Sendung Panorama enthüllten nun in bisher nicht gekannter Anschaulichkeit die ‚Arbeit‘ eines solchen betrügerischen Callcenters in der indischen Hauptstadt Delhi. Geleakte Kamerabilder zeigen die Mitarbeiter bei ihrer Tätigkeit, dazu kommen etwa 70.000 aufgezeichnete Anrufe, in denen dokumentiert ist, wie das Callcenter Benutzer in Großbritannien, Amerika und Australien austrickst, berichtet die BBC. Die indische Polizei hob das Callcenter bei einer Razzia aus und nahm den Betreiber fest. Dieser bestritt betrügerische Absichten, äußerte sich aber nicht zu Details seiner Tätigkeit.

https://www.heise.de/security/meldung/l-f-Einblicke-in-den-Berufsalltag-von-Windows-Scammern-4677696.html

 

 

seonews-subheading-11-mobile

How to Achieve Mobile-First Success

Mobile Design Factors You Must Consider

  • Mobile Menus
  • Seamless Design Is Imperative
  • Consider Larger Tasks & Their Flow
  • Avoid Forced Registrations
  • Make It Simple to Go Back to the Home Page
  • Use the Correct Layout
  • Don’t Forget About Text Size!

Mobile SEO

  • Page speed.
  • Cross-platform.
  • Cross-display compatibility.
  • Not including pop-ups or interstitials.
  • Mobile content.
  • Proper image optimization.

Make Sure Your Content Is the Same

Make Sure Google Is Able to Crawl Everything

Address Annoying Interstitials Before You’re Penalized

Test Your Mobile Design & Adjust as Needed

Page Speed Is Critical

https://www.searchenginejournal.com/mobile-first-success/352134/

 

 

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13 Google Analytics Tracking Mistakes (and How to Fix Them)
This guide will help you minimize data skewing factors by fixing these mistakes:

  1. Missing or duplicate Google Analytics code
  2. Incorrectly set up interaction events
  3. Tracking hits from other domains
  4. Tracking your own sessions
  5. Not using bot filtering
  6. Tracking spam referrals
  7. Sloppy use of UTM parameters
  8. Not excluding query parameters
  9. Not merging the same sources and mediums
  10. Not using a referral exclusion list
  11. Tracking Personally Identifiable Information (PII)
  12. Not firing page views for Single Page Applications (SPAs)
  13. Not having backup and testing views

https://ahrefs.com/blog/google-analytics-tracking-mistakes/

 

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Google’s Advice on How to Hire an SEO

Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time.

This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version of the advice provided in the previous episode.

https://www.youtube.com/watch?v=NWsyr-D06Ck

Src: https://www.searchenginejournal.com/googles-advice-on-how-to-hire-an-seo/351710/

 

 

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2020 Google Search Survey: How Much Do Users Trust Their Search Results?

https://moz.com/blog/2020-google-search-survey

 

Viele Grüße

Olli

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