Die interessantesten SEO-News und -Links der letzten Tage (KW 17-2020)
Hallo zusammen.
Hier wieder die interessantesten News der letzten Zeit :)
How to Improve Page Speed from Start to Finish (Advanced Guide)
Good and profound article / checklist :)
Except maybe for the misleading title – it is an advanced guide, after all… But it is not for the advanced user, but for maybe intermediate users, because they go into every detail, explaining everything.
I was shocked by:
„Take a look at the Request Map below for Forbes.com. Each point is an individual file request, and each line is where one file is referencing another file that has to be downloaded. Overall it’s 363 requests across 128 connections.“
And I didn’t know: „A fun fact revealed by Martin Splitt of Google is that Googlebot saves time and resources by not actually painting the pixels of a page. They have the information they need after layouting.“
Did you know how to „Loading CSS Asynchronously“?
That was a reveal!
https://ahrefs.com/blog/advanced-pagespeed-guide/
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Marketers surveyed say they would choose Google Ads over SEO if they had to
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.
During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers. Two surveys cast some light on the current thinking among marketing professionals and small business owners about the relative merits of SEO and PPC.
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Webmaster Conference Mountain View 2019 Videos
Welcome to the first ever Webmaster Conference Product Summit held in Mountain View, California, in November ’19. Watch all the recorded talks given by Google software engineers and product managers covering topics from Googlebot, rendering and Google images to how Google works on improving Search.
Interessant auch:
Google Images: Best Practices for Search
Fundamental veränderte Herangehensweise beim Bilder-Ranking in den letzten Jahren, viel mehr auf Surrounding Content bzw. den Content der Seite, also ob das Nutzerbedürfnis befriedigt wird.
https://www.youtube.com/watch?v=kYwo10wBd_s
Rendering
Was hierbei interessant war: Auch die Google Crawler sind Ressourcen-limitiert und fetchen nicht immer alle Ressourcen einer Seite. Das könnten / wollten sie gar nicht bewältigen.
Sie cachen also sehr (!) viel (im Prinzip alles, was geht).
Und sie haben CPU-Limits. Wenn ein Script zu lange braucht, brechen sie auch mal einfach ab.
https://www.youtube.com/watch?v=rq8sFkl0KnI
Claim Your Knowledge Panel
https://www.youtube.com/watch?v=l_Ws66DpJhE
Googlebot and Web Hosting
https://www.youtube.com/watch?v=JvYh1oe5Zx0 (sonst nicht sonderlich interessant)
Alle Videos:
https://www.youtube.com/playlist?list=PLKoqnv2vTMUO0F7xnv1MR2n-n7Y2CFgpR
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Automating Link Building with Zapier (Advanced Tutorial)
https://www.youtube.com/watch?v=HyIXvIaUlLk
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UK judge gives Google a choice: Either let SEO expert read your ranking algos or withdraw High Court evidence
Google must either show its „crown jewels“ to a man it described to the High Court as a search engine optimisation expert – or give up parts of its defence in a long-running competition lawsuit, the High Court has ruled.
https://www.theregister.co.uk/2020/04/03/google_foundem_high_court_seo_expert/
Anm.: Name des Richters? “Justice“ Roth. Genial…
Not Going To Happen – Google Won’t Give Up Ranking Algorithm Secrets To SEO
https://www.seroundtable.com/google-give-up-ranking-algorithm-secrets-to-seo-29271.html
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Dissecting BERT Part 1: The Encoder
This is Part 1/2 of Dissecting BERT written by Miguel Romero and Francisco Ingham. Each article was written jointly by both authors. If you already understand the Encoder architecture from Attention is All You Need and you are interested in the differences that make BERT awesome, head on to BERT Specifics.
https://medium.com/dissecting-bert/dissecting-bert-part-1-d3c3d495cdb3
Understanding BERT Part 2: BERT Specifics
This is Part 2/2 of Understanding BERT written by Miguel Romero and Francisco Ingham. Each article was written jointly by both authors. If you did not already, please refer to Part 1 to understand the Encoder architecture in depth before reading this article.
https://medium.com/dissecting-bert/dissecting-bert-part2-335ff2ed9c73
Deconstructing BERT: Distilling 6 Patterns from 100 Million Parameters
From BERT’s tangled web of attention, some intuitive patterns emerge.
The year 2018 marked a turning point for the field of Natural Language Processing, with a series of deep-learning models achieving state-of-the-art results on NLP tasks ranging from question answering to sentiment classification. Most recently, Google’s BERT algorithm has emerged as a sort of “one model to rule them all,” based on its superior performance over a wide variety of tasks.
BERT builds on two key ideas that have been responsible for many of the recent advances in NLP: (1) the transformer architecture and (2) unsupervised pre-training. The transformer is a sequence model that forgoes the recurrent structure of RNN’s for a fully attention-based approach, as described in the classic Attention Is All You Need. BERT is also pre-trained; its weights are learned in advance through two unsupervised tasks: masked language modeling (predicting a missing word given the left and right context) and next sentence prediction (predicting whether one sentence follows another). Thus BERT doesn’t need to be trained from scratch for each new task; rather, its weights are fine-tuned.
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Google ends support for data-vocabulary.org structured data in rich results
A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility.
Beginning April 6, data-vocabulary.org structured data markup will be ineligible for Google rich results. Site owners must switch to schema.org markup if they want to maintain Google rich result eligibility. The company announced the coming change in January.
https://searchengineland.com/google-ends-support-for-data-vocabulary-org-structured-data-331802
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New official Google advice on generating structured data with JavaScript
Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read this.
Google has released a new developer document with advice on generating structured data with JavaScript. It offers more direction on this topic, something SEOs have been seeking for a while from Google. Previously, SEOs, and sometimes even Google, cautioned to shy away from using structured data in JavaScript.
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Google Chrome finally gets serious competition: are YOU going to switch?
GOOGLE CHROME remains the most popular web browser around right now, but Microsoft has seen a colossal surge in popularity for its alternative for the first time since it launched. Here’s everything you need to know.
Google Chrome is comfortably the most popular web browser on the planet – accounting for more than 69 percent of all desktop web browser traffic worldwide. Until now, there hasn’t been much competition for the Google-owned app on desktop, which gained huge traction thanks to its fast performance and innovative omnibox (that incorporates Google search and an address bar for URLs) when it first launched September 2008.
But Microsoft Edge is now nipping at the heels of the colossal Chrome.
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How SEO Ruined the Internet
Today, if you’re looking for something that is technical, specific, academic or generally non-commercial, good frigging luck. The world’s best information retrieval system has devolved into something reminiscent of 2006-era Digg: A popularity index that’s controlled by a small number of commercially motivated players. They call themselves „SEOs.“
https://www.superhighway98.com/seo
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Asked Google: Does Searcher Behavior Changes Influence Overall Ranking
A week or so ago, I asked Google’s John Mueller in a video hangout if it is possible that the changes in searcher behavior we are seeing are influencing the overall Google search ranking algorithm. We have been seeing a lot of fluctuations in Google search, so I asked if maybe that is why.
While Google does handle spikes in specific queries differently, such as with QDF and of course custom one boxes and other special search boxes – especially with what we are seeing with COVID-19 searches. Can that influence all queries, even queries outside of the realm of COVID-19.
John Mueller pretty much said no, he said:
I don’t think that would be happening. I mean it’s something where we we always see user behavior shifts and sometimes certain topics become really popular and we try to show the right search results for those kind of things. And this happens all the time like this is one of those things where it probably is a little bit bigger and it’s lasting longer than kind of like the Oscars when they come and go. But these kind of shifts are things that our algorithms have to watch out for it so it’s not something that I’d say would be specific to this this current situation.
https://www.seroundtable.com/searcher-behavior-changes-influence-ranking-algorithm-29276.html
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Google Launches a Series of Blog Posts Highlighting the Value of SEO
Google has published the first in what will be a series of blog posts dedicated to SEO case studies.
The aim of this series is to share success stories that demonstrate the value of SEO.
Google says the intended audience for these case studies are people who may need some extra convincing that SEO is a good investment.
https://webmasters.googleblog.com/2020/04/showcasing-value-of-seo.html
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Request Map Generator
Submit a URL to generate a node map of all of the requests on the page. Rapidly identify what third-parties are on your site, where your transmitted bytes are coming from and how slow your domains are.
https://requestmap.herokuapp.com/
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Optimizing for Google Discover: Key Areas to Focus On
Google Discover is not a new feature, but it does mark the start of a new era in SEO – that of searchless search
https://www.searchenginejournal.com/optimizing-for-google-discover/356112/
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How to optimize your Ecommerce for Google Images and Visual Search
In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features and from the more and more pervasive presence of Google Lens in every Google Search environment for your Ecommerce websites.
https://www.iloveseo.net/how-to-optimize-your-ecommerce-for-google-images-and-visual-search/
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7 Ways SEO & PPC Can Help Each Other
Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites.
Often we target the same audiences with both channels and within them find ways to align them.
https://www.searchenginejournal.com/seo-ppc-help-each-other/355064/
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Paywall, wurde mir aber empfohlen:
How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results
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The four most underrated SEO tactics
Most companies understand the value of organic search and while some rely solely on popular “best practices”, others spend a lot of time experimenting to find out uncommon actions that generate higher returns for their business.
SEO experts came back with the following answers:
https://www.searchenginewatch.com/2020/04/09/the-four-most-underrated-seo-tactics/
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FAQ: Google’s Popular Products and how to increase your organic product visibility
How to get your products eligible, make your listings more competitive and measure traffic from Popular Products.
Google debuted its Popular Products section in mobile organic search results in the U.S. and India in January 2020. It is just one component of the search engine’s broader effort to (re)assert itself as a product search destination. With greater competition coming from marketplaces like Amazon, Google is adding more product discovery features to its search results pages.
Here is everything you need to know about Google’s Popular Products section.
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Ohne Plugin CSS & Co. aufhübschen bzw. lesbar machen
Direkt in den Developer Tools pretty print aktivieren:
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Wie man ein Business nicht pausiert
Heute: http://adac-mitfahrzentrale.de
– Status Code 200
– Content ersetzt durch „Angebot vorübergehend deaktiviert“
à
Damit werden die Inhalte dauerhaft aus dem Google-Index entfernt.
Erholung wird schwer, wenn das Angebot wieder verfügbar ist.
https://twitter.com/Johanstormarn/status/1249921534438801419
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How to Start a Link Building Campaign Fast (and Systematize Everything) – By Joshua Hardwick
- easy three-step process for guest blogging
- how to systematize, automate and scale this process
- how to apply the same process to other link building tactics
https://ahrefs.com/blog/fast-link-building/
Chrome Update: Alarmstufe Rot wegen neuer Sicherheitslücke
https://www.inside-digital.de/news/chrome-update-alarmstufe-rot-wegen-sicherheitsluecke
Firefox 75: Neue Adresszeile deaktivieren
Firefox 75 ist da. Und er hat eine große Neuerung, die sich nicht nur unter der Haube versteckt. Hat man auf Firefox 75 aktualisiert, dann werden sicherlich die großen Änderungen bezüglich der Adressleiste aufgefallen sein. Kommt bei vielen Nutzern jedenfalls nicht ganz so gut an.
https://stadt-bremerhaven.de/firefox-75-neue-adresszeile-deaktivieren/
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Google Zukunftswerkstatt Google Analytics
Tolle Links zu Videos, die ähnlich zu den Inhalten im Workshop sind.
Google Analytics Best Practice Einrichtung:
https://www.youtube.com/watch?v=TqlkLQ-V89o
Google Analytics Tour Teil 1
https://www.youtube.com/watch?v=eVxZWpyu8RE
Google Analytics Tour Teil 2
https://www.youtube.com/watch?v=iE07kk4hnXo
Google Analytics: Ereignisse
https://www.youtube.com/watch?v=K3O0vN-GDOg
Google Analytics: Conversion Tracking
https://www.youtube.com/watch?v=vPEpWpNPYfM
Google Academy for Ads: Die Trainings mit Abschlusstest.
Dies sind auch die Zertifiizierungen, die man als Partner benötigt. Nur auf Englisch, die Tests sind nicht ohne:
https://landing.google.com/academyforads/
Google Best Practice (nur Englisch): Ads für Fortgeschrittene
An Eerie Historical Deepfake Imagines Nixon Telling the World the Moon Landing Failed
A team of scientists used A.I. to create a convincing facsimile of a historical speech that never happened, and put the threat of fake information front and center
Fun-Corner
I’ve Made A Fine Art Museum For My Guinea Pig, And She Seems To Have Enjoyed It
Geniale Bilderserie!
https://www.boredpanda.com/the-piggenheim-museum-guinea-pig-maisie-teresa-mistretta/
Also ich habe eine Lizenz gekauft :-)
Viele Grüße
Olli
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