Die interessantesten SEO-News und -Links der letzten Tage (KW26-2020)

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)

SEO News - Post-Bild

seonews-subheading-1-seo

Replay: Google’s Martin Splitt gets technical on Live with Search Engine Land

If you are having indexing issues with your HTML or JavaScript-based website, then you won’t want to miss this chat.

https://searchengineland.com/googles-martin-splitt-to-join-live-with-search-engine-land-friday-334231

 

 

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Add support links to your Business Profile on Google

Today, we’re rolling out support links for businesses to post directly to their Business Profiles on Google, starting first in the United States, Canada, United Kingdom, Ireland, Australia and New Zealand. With this feature, merchants will be able to add a donation link, gift card link or both to their profile. They can also share a personal message in their post to inform customers how funds will be put to use. These support links will be visible to consumers later this month.

https://www.blog.google/outreach-initiatives/small-business/support-links-business-profile-google/

 

 

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Google: Knowledge Graph-Daten bearbeiten:

google-knowledge-graph-editing

https://www.google.de/search?hl=de&q=netflix&pws=0&no_sw_cr=1

 

 

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Root Domain vs. Subdomain: Which Is Better for Ecommerce SEO?

Depending on your scenario and when implemented right, keeping your ecommerce site on your root domain makes the most sense. But there are a few exceptions.

https://www.searchenginejournal.com/root-domain-subdomain-ecommerce-seo/367940/

 

 

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Screaming Frog Tutorials:

Interne und externe Broken Links finden – tote Links analysieren

https://www.sumago.de/screaming-frog-tutorial-1-interne-und-externe-broken-links-finden-tote-links-analysieren/

So überprüfst Du Deine XML-Sitemap

https://www.sumago.de/screaming-frog-tutorial-2-so-uberpruefst-du-deine-xml-sitemap/

 

 

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Google: ‚Sitemaps sind unsere zweitwichtigste Quelle für neue Inhalte’

https://www.seo-suedwest.de/5831-google-sitemaps-sind-unsere-zweitwichtigste-quelle-fuer-neue-inhalte.html

 

 

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6 Keyword Research Tips to Find Untapped Opportunities

  • why you should stray from conventional processes
  • how to find untapped opportunities from competitors
  • 5 more unconventional ways to find winning keywords

https://ahrefs.com/blog/keyword-research-tips/

 

 

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Search Off the Record Podcast

Take a peek behind the scenes of Google Search and its inner workings with the folks from the Search Relations team! In each episode, the three hosts will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Stay tuned and follow us for the latest episode!

https://developers.google.com/search/podcasts/search-off-the-record?hl=de

 

 

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Root Domain vs. Subdomain: Which Is Better for Ecommerce SEO?

Depending on your scenario and when implemented right, keeping your ecommerce site on your root domain makes the most sense. But there are a few exceptions.

https://www.searchenginejournal.com/root-domain-subdomain-ecommerce-seo/367940/

 

 

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Screaming Frog Tutorials:

Interne und externe Broken Links finden – tote Links analysieren

https://www.sumago.de/screaming-frog-tutorial-1-interne-und-externe-broken-links-finden-tote-links-analysieren/

So überprüfst Du Deine XML-Sitemap

https://www.sumago.de/screaming-frog-tutorial-2-so-uberpruefst-du-deine-xml-sitemap/

 

 

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Google: ‚Sitemaps sind unsere zweitwichtigste Quelle für neue Inhalte’

https://www.seo-suedwest.de/5831-google-sitemaps-sind-unsere-zweitwichtigste-quelle-fuer-neue-inhalte.html

 

 

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6 Keyword Research Tips to Find Untapped Opportunities

  • why you should stray from conventional processes
  • how to find untapped opportunities from competitors
  • 5 more unconventional ways to find winning keywords

https://ahrefs.com/blog/keyword-research-tips/

 

 

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Search Off the Record Podcast

Take a peek behind the scenes of Google Search and its inner workings with the folks from the Search Relations team! In each episode, the three hosts will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Stay tuned and follow us for the latest episode!

https://developers.google.com/search/podcasts/search-off-the-record?hl=de

 

 

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F-Patterns No More: How People View Google & Bing Search Results

How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out.

f-patterns-heatmaps

https://cxl.com/blog/how-people-view-search-results/

 

 

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On-SERP SEO: The Future of SEO

If you search for “pizza” on a mobile device…

Can you see any traditional organic (i.e. blue, clickable) links here? Do you see the point I’m trying to drive home? Organic rankings are no longer enough for organic visibility.

Instead of working on getting listed within organic rankings, you must now consider:

  • Appearing in the featured snippet box (or not, more on that below);
  • Have video show up in the video carousel;
  • Get listed as a related entity (i.e. brand);
  • Ensure your site shows up if a user clicks any of the “related searches”;
  • Have content for the “Interesting finds” section;
  • And, if you own a pizza restaurant, show up as a local business if a user searches nearby.

 

Each Google SERP is unique and requires an original approach to try and get as much exposure for your brand as possible.

https://cxl.com/blog/on-serp-seo/

 

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Bing can now answer queries with a simple ‘Yes’ or ‘No’

Bing can now return a “Yes” or “No” answer for certain queries, the company announced Tuesday. The new search feature includes the one-word answer as well as a carousel of related excerpts from various sources.

https://searchengineland.com/bing-can-now-answer-queries-with-a-simple-yes-or-no-334895

 

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Microformats:

How To Remove „Uploaded By“ From The Google Search Result Snippet

https://www.seroundtable.com/remove-uploaded-by-google-29497.html

 

 

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ScreamingFrog braucht viel Speicherplatz auf der HDD/SSD

Falls bei euch der SSD-Platz am Läppi mal knapp wird, könnte übr. auch der Schreifrosch schuld sein.

 

Ich hatte mal beim Support angefragt, weil mir ein großer Ordner in den Eigenen Dateien aufgefallen ist.

C:\Users\vorname.nachname\.ScreamingFrogSEOSpider\ProjectInstanceData

Hat bei mir 11 GB geschluckt!

 

So kann man die Daten löschen, die dort abliegen:

“This is where crawls are saved in Database Storage mode https://www.screamingfrog.co.uk/seo-spider/user-guide/configuration/#storage

You can manage these from the „File > Crawls“ menu, where you can delete any unneeded files.

Crawls stored here way can be opened faster than exported .dbseospider files and all crawls are stored as they are made so they can be recovered from any crash.”

screaming-frog-internal-database-excessive-spacewaste

 

 

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ScreamingFrog: Custom Extraction für Prüfung rel=noopener

//a[contains(@href, „http“) and not(contains(@href,“domain.com“))]/@href | //a[contains(@href, „http“) and not(contains(@href,“domain.com“))]/@rel

 

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Understanding page experience in Google Search results

Google confirms that various user engagement signals will become official ranking factors in 2021, including mobile-friendliness, load time, safe-browsing, stability of content, HTTPS, intrusive interstitials.

https://developers.google.com/search/docs/guides/page-experience

 

Gutes kurzes Video, um CLS (Cumulative Layout Shifts) zu verstehen ():

https://storage.googleapis.com/web-dev-assets/layout-instability-api/layout-instability2.webm

 

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SNYCU Podcast with Marie and John Mueller

A transcription of MHC’s SNYCU podcast featuring Google’s John Mueller on June 3rd, 2020. You can listen to the full episode here.

 

“This conversation is pretty clarifying on many aspects like NoFollow, BERT, web pages quality scoring, and Disavow, that can be so confusing at the time of making critical SEO decisions.”

[Mit Transscript]

 

Interessante Stellen:

John: I think what I see a lot there with this kind of a question is that people sometimes see all pages are being equal whereas from our point of view, things are very different with regards to how important a page is for a website. So that’s something where it’s really hard to say well, you’ve removed 1,000 pages therefore the other 90,000 pages are good. So one example might be you have a concert venue or some event site and assuming everyone goes back to concerts which I’m sure will happen at some point, but you might have this site and some really well known artist there, you have some really good content on the concerts there and you have an event calendar where you can essentially click through to the year 9999 and most of those days are going to be empty. So looking at something like that, you might have hundreds of thousands of really empty pages and a handful of really good pages and just because you have hundreds of thousands of low quality, thin pages doesn’t necessarily mean that 90% of your website is bad and you have to clean that up. Because what will happen on our side is that we will try to figure out what are the most important pages and we’ll try to focus on those. And those are probably the current concerts or whatever is happening there. And even though you have all these other thin content pages, it doesn’t necessarily mean that your website has kind of averaged out to something that is mediocre. So from that point of view, it doesn’t make sense to look at the absolute** numbers but what is the important content for your site and is that content actually high quality.

 

M: (…) can removing those from the index improve Google’s assessment of quality for the rest of your site?

John: I don’t know. A lot of times – like if it were something that we would ignore already then I don’t think that would make any difference. The main difference that would make is with regards to crawling of the website and being able to find the new and updated content a little bit faster where if we get stuck in an infinite calendar then we would go off and spend a lot of time there because Googlebot is very patient but that’s not content that you really need to have crawl for your website.

 

John: It might be an interesting experiment just to take some of those old-school SEO text things and throw them into these modern algorithms and see does this still figure out what this page is about and what is the difference if I rewrite this wikipedia article into maybe a two sentence summary that might be readable by a user, would the algorithms still figure out that it’s about the same thing. (…)

The one thing that I notice in talking with the mobile indexing folks is that when the ecommerce category pages don’t have any other content at all other than links to the products then it’s really hard for us to rank those pages. So I’m not saying all of that text at the bottom of your page is bad but maybe 90%, 95% of that text is unnecessary but some amount of text is useful to have on a page so that we can understand what this page is about. And at that point you are probably with the amount of text that a user will probably be able to read as well, be able to understand as well

 

M: Doorway pages: So sometimes a lot of websites struggle with location pages. So lets say a client came to us and they had a business that serviced 50-100 cities in their radius and what tends to happen is their location pages, they’re unique in terms of words but really for the user, they could be all the same page. The services of the business are the same no matter the city. Is it within Google’s guidelines for me to have 50 different city pages? Is there a better way to do it?

John: A lot of times these tend to go into the doorway direction and tend to end up being low quality. And I’d say the quality aspect is almost a bigger issue there in that you have all of these pages on your site and you say well these are really important for my site but at the same time they’re essentially terrible pages. Like you wouldn’t be able to send a user there and say like well you’re in this city therefore this page mentions your city name and the service that you’re looking for so we should show that to you. So that’s something where from the point of view I try to discourage that. Obviously if you have locations in individual cities, sometimes you have those addresses on separate pages with separate opening hours, all that. Another option is of course to list those different addresses on a single page, maybe by region with a map, a dynamic map, something like that. But otherwise I think it’s really kind of tricky where if you’re saying well I don’t really have locations in these cities but anyone from any of these cities are welcome to call me up then making individual pages for all of those cities feels kind of tricky. And I realize sometimes these sites rank, sometimes these kind of pages rank well but it is something where I could imagine the search quality team saying well we need to figure out a way to deal with this better.

Anm.: Der letzte Absatz ist nicht wirklich hilfreich, leider.

https://www.mariehaynes.com/john-mueller-podcast-transcription/

 

 

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Injecting CSS via HTTP Headers

Total krank, aber gut zu wissen…

https://css-tricks.com/adding-css-to-a-page-via-http-headers/

 

 

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Websuche: Neues Link-Format wird eingeführt – springt zu exakter Stelle auf der Webseite

Anm.: Altbekannter Hut? Von wegen. Weiterlesen.

Mit den Text Fragment Links hingegen lässt sich an jede beliebige Stelle springen, denn diese wird einfach durch einen zusätzlichen Parameter markiert, der den Anfang des gewünschten Textfragments enthält.

neues-link-format-in-google_html-target-klon

https://www.googlewatchblog.de/2020/06/google-chrome-websuche-neues/

Es gibt sogar schon ein Plugin für Chrome:

https://chrome.google.com/webstore/detail/copy-text-fragment-url/bemdbglmlhlkmkgfnleiofphhekephnm

 

 

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Nicht genutzte CSS Selektoren & JS Code in den DevTools von Chrome anzeigen

 Um sich in den Developer-Tools nicht verwendete (unused) CSS Selektoren oder JS Anweisungen anzeigen zu lassen braucht es den Reiter „Coverage“.

F12 (DevTools öffnen)
Strg+Shift+P
„Show Coverage“ eingeben

unused-css-js-chrome1

und nun erscheint im unteren Bereich „Coverage“

unused-css-js-chrome2

Jetzt bei der Seite nochmal per Klick auf Reload and Capture ein Neuladen der Seite anstoßen und das Ergebnis sieht dann so aus:

unused-css-js-chrome3

Durch Doppelklick auf die entsprechende Seite sieht man dann das CSS File und die ungenutzten Selektoren sind rot markiert:

unused-css-js-chrome4

 

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The Only SEO Checklist You Will Need in 2020: 41 Best Practices

https://www.semrush.com/blog/seo-checklist/

 

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The Only SEO Checklist You Will Need in 2020: 41 Best Practices

https://www.semrush.com/blog/seo-checklist/

 

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LinkedIn SEO Skill Test

Bei LinkedIn kann man nun seine SEO- und andere Skills bestätigen durch einen Test.

Aber Vorsicht, die Fragen sind nicht ohne!

Wer sie vorab sehen möchte, kann sie von mir gern bekommen.

 

 

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The Complete Guide to Local SEO for Multiple Locations

There are many ways to optimize your website for local search so you can be found for multiple locations. Learn the complete process in this guide.

https://www.searchenginejournal.com/local-seo-multiple-locations/370704/

 

 

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Keyword-Kannibalisierung mit AHrefs herausfinden

Zwar viel Allgemeines zum Thema, aber sehr gut gemacht finde ich. Und als Bonus gibt’s noch einen (offiziellen) Mini-Hack mit einem von AHrefs zur Verfügung gestellten Google Sheet, in dem man direkt sich kannibalisierende URLs mittels AHrefs-Export aufgelistet bekommt 😊

https://youtu.be/l4kVABIA9_c?t=625 (der wichtige Punkt kommt bei Pos. 10:25, ist im Link schon mit drin)

 

Hier ist das Google-Sheet:

https://docs.google.com/spreadsheets/d/1Tup8xD90rVlZJGxcx3CnEJsWwms7JR304GPw6feL-l8/copy

 

 

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Google Keen represents a new opportunity to grow popularity and traffic

Keen is a New Channel for Traffic

The most powerful recommendation a website can receive is a recommendation from one friend to another.

The value of Keen to the web ecosystem is that it represents a new way for users to discover web content.

Keen actively searches and suggests relevant content to users.

https://www.searchenginejournal.com/keen/372579/

 

 

seonews-subheading-5-marketing

 

Google tests ‘Curbside Pickup’ badge for local Shopping ads

Local Inventory Ads gain prominence with “In store” mobile experience and “Curbside pickup” option.

https://searchengineland.com/google-tests-curbside-pickup-badge-for-local-shopping-ads-334304

 

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Google Pay: Vorbild Amazon? Die Bezahlplattform soll zu einem Shoppingportal umgebaut werden

Bisher ist Google Pay hauptsächlich eine Bezahlplattform, die aber bereits ihre Fühler in weitere Richtungen ausgestreckt hat – von den Kundenkarten über die Integration in Onlineshops bis zur neuen Google Card. In Zukunft soll die App laut einem Bericht zu einer echten Shoppingplattform umgebaut werden, auf der die Nutzer nach Produkten suchen, diese kaufen und natürlich auch bezahlen können – alles, ohne die App jemals verlassen zu müssen.

https://www.googlewatchblog.de/2020/06/google-pay-die-bezahlplattform/

 

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Bad Ads: Chrome blockiert datenhungrige Werbung

Mit der neuen Maßnahme sollen Blockaden in Chrome beseitigt werden. Bis August wird experimentiert.
Google macht weiter mit seiner Kampagne gegen „Bad Ads“. Künftig sollen Anzeigen, die zu viel CPU-Last oder Internetverkehr beanspruchen, von Googles Browser automatisch ausgefiltert werden. Damit will der Konzern Batterielaufzeiten und Datenkontingente der Nutzer schonen.

https://www.heise.de/newsticker/meldung/Bad-Ads-Chrome-blockiert-datenhungrige-Werbung-4722068.html

 

 

seonews-subheading-11-mobile

Progressive Web Apps: Google Chrome unterstützt nun auch tiefe App-Verknüpfungen – so könnt ihr es testen

Den Progressive Web Apps gehört auf allen Plattformen die Zukunft, zumindest wird das seit Jahren behauptet und langsam geht die Entwicklung auch immer weiter in diese Richtung. Jetzt führt Google mit der aktuellen Version des Chrome Canary-Browsers eine neue Möglichkeit ein, mit der sich die von vielen Nutzern verwendeten App Shortcuts auch mit den PWA-Icons nutzen lassen. Das kann gerade bei Web Apps viele Klicks und Zeit einsparen.

https://www.googlewatchblog.de/2020/05/progressive-web-apps-google-2/

 

 

 

seonews-subheading-7-todayslesson

Supergenial 😊 Funktioniert einwandfrei.

Das hätte ich vor ein paar Monaten schon mal brauchen können :/

Das spart IRRE viel Zeit!

Excel: Kommentarpositionen resetten / zurücksetzen

[Excel] [365] [2019] [2016] [2013] [2010]

[FRAGE] Betreffs des unkalkulierbaren Verschiebens von Kommentaren: Da viele Leute Kommentare als Hilfestellung für die Anwender der Tabellenmodelle verwenden, müssen sie permanent sichtbar sein. Es sind aber so viele Kommentare, dass ein manuelles Verschieben ungeheuer zeitaufwendig wäre. Gibt es keinen Befehl, mit dem man alle Kommentare auf einmal an ihre Standardposition zurücksetzen kann?

[ANTWORT] Einen eingebauten Befehl gibt es dafür leider nicht. Sie können die Positionierung aller Kommentare eines Tabellenblatts aber mit einem Makro automatisieren.

Unsere Beispiellösung verschiebt alle Kommentare an eine Position rechts neben und etwas oberhalb der kommentierten Zelle. Außerdem stellt es die automatische Größenanpassung für alle Kommentarkästchen ein.

Gehen Sie wie folgt vor, um das Makro in Ihre Arbeitsmappe einzubinden:

  1. Öffnen Sie die Arbeitsmappe, in der Sie die Kommentarpositionen zurücksetzen wollen.
  2. Drücken Sie [Alt] + [F8], um das Dialogfenster Makro zu öffnen.
  3. Geben Sie im Feld Makroname „ResetCommentPos“ ein und klicken Sie danach auf die Schaltfläche Erstellen.
  4. Im Codefenster der Excel-Programmierumgebung erweitern Sie den Makrocode der Prozedur „ResetCommentPos“ nun folgendermaßen:
Sub ResetCommentPos()
Dim oSheet As Worksheet
Dim rCommentCells As Range
Dim rCell As Range
Dim oCom As Comment
Dim lCellTop As Long
Dim lCellRight As LongSet oSheet = ActiveSheet
Set rCommentCells = oSheet.Cells _
.SpecialCells(xlCellTypeComments)
For Each rCell In rCommentCells
With rCell
lCellTop = .Top
lCellRight = .Left + .Width
End With
Set oCom = rCell.Comment
With oCom.Shape
.Top = lCellTop – 8
.Left = lCellRight + 11
.TextFrame.AutoSize = True
End With
Next rCell

Set oCom = Nothing
Set rCell = Nothing
Set rCommentCells = Nothing
Set oSheet = Nothing
End Sub

  1. Verlassen Sie die Programmierumgebung per Datei-Schließen und zurück zu Microsoft Excel.

Um die Kommentarpositionen zu korrigieren, gehen Sie zum Tabellenblatt mit den Kommentaren und starten das oben aufgelistete Makro. Dazu drücken Sie [Alt] + [F8] und doppelklicken auf den Makronamen „ResetCommentPos“.

 

 

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Outlook-QuickTipp: Rechtschreibfehler im Betreff verhindern

Die meisten Anwender nutzen Word als E-Mail-Editor für Outlook und profitieren damit auch gleich von den entsprechenden Funktionen zur Rechtschreibprüfung. Das Problem dabei: die Betreffzeile wird nicht geprüft, so dass schon so manche Nachricht versehentlich mit ärgerlichen Tippfehlern verschickt wurde. Mit einer wenig bekannten Funktion beheben Sie das Problem: Rufen Sie das Dialogfeld Datei-Optionen auf und wechseln Sie in die Kategorie „“E-Mail“. Aktivieren Sie die Option Immer Rechtschreibprüfung vor dem Senden. Bestätigen Sie mit Ok.

 

 

seonews-subheading-8-anderes

Das ist ja nur noch geil:

60 Billionen Lights: Wandinstallation mit 2400 LEDs und 120 Schrittmotoren

Ein Bild ist nicht genug! Dieses mechatronische Projekt kann über 60 Milliarden Varianten seiner selbst darstellen.

https://www.heise.de/news/60-Billionen-Lights-Wandinstallation-mit-2400-LEDs-und-120-Schrittmotoren-4764728.html

 

 

Fun-Corner

Muahaha 😊

word-count-seo-joke

 

Viele Grüße

Olli

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