Die interessantesten SEO-News und -Links der letzten Tage (KW43-2020)

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)

SEO News - Post-Bild

seonews-subheading-1-seo

Upps – jetzt gibt’s ordentlich was zu tun…

Google Shopping now free globally

Initially launched in the U.S. in April, now available worldwide in mid-October. (…)

How do you participate? Upload your product feeds to Google Merchant Center account and then be sure to opt-into the Surfaces on Google program.

This will allow your products to show in relevant search results across Google Search, the Google Shopping tab, and Google Images.

https://searchengineland.com/google-shopping-now-free-globally-341348

https://www.seo-suedwest.de/6160-google-bringt-kostenlose-shoppingeintraege-ab-ende-oktober-auch-nach-deutschland.html

 

 

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Google On Cookie Consent Banners Impacting Cumulative Layout Shift

One of the items in the core web vitals, which is part of the upcoming Google Page Experience Update, is Cumulative Layout Shift (CLS). There have been some reports that cookie consent banners have been impacting a site’s Cumulative Layout Shift score. Google wants examples of this, so share when with Google’s Martin Splitt on Twitter.

Martin Splitt wrote „So I’ve been asked a few times „What about CLS [Cumulative Layout Shift – one of the Core Web Vitals metrics] and cookie consent banners?“ and I have looked at a few sites and libraries to implement those…. and have seen performance impact, but not really impact on CLS. So if you’re seeing cookie consent banners that impact CLS, answer here and I’ll take a look. But anyway – there are already solutions that have zero impact on CLS.“

https://www.seroundtable.com/google-cookie-consent-banners-cumulative-layout-shift-30203.html

 

 

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[STUDY] Google Rewrites Meta Descriptions Over 70% of the Time

A study finds Google ignores meta descriptions over 70% of the time for pages on the first page of search results.

https://www.searchenginejournal.com/google-rewrites-meta-descriptions-over-70-of-the-time/382140/

Wichtigste Erkenntnisse m.E.n.:

~160 Zeichen passen als Empfehlung für Desktop.

Aber: On mobile, displayable characters for snippets without a publication date peak at 118 and drop off after 121.

Keep meta descriptions for blog posts between 138 to 148 characters (and other pages with publication dates).

 

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It’s what you’d expect, of course…

Study: Comparing the data from 8 SEO tools

Have you ever had a client (or boss) that called out discrepancies between the SEO tools you use?

On average, Moz reported 2.5 times more keywords than the median. Ahrefs landed squarely at the median, with SEMrush closely trailing. SpyFu rounds out the group, coming in at 81% of median, while Sistrix was omitted, reporting only 11% of the median.

 

Again, while the sample size is indeed small, we do have some clear markers:

  • Moz beat the median 100% of the time.
  • Sistrix beat the median 0% of the time.
  • Ahrefs and SEMrush showed a high level of consistency near the median. (…)

 

Fortunately, with a big thanks to Marcus Tandler and the people at Ryte, we can see the actual number of keywords our site ranks for.

Ryte is a sophisticated tool that integrates all of Google Search Console data and manipulates it in ways that give you true data rather than scraped data.

 

https://searchengineland.com/study-comparing-the-data-from-8-seo-tools-341236/amp

 

 

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Free robots.txt Monitoring für eure Kunden :)

Sehr cool und schwer zu finden:

http://www.oseox-software.com/free-monitoring-robots-file/

(Ja, sie haben keine HTTPS-Site…)

 

 

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How Google autocomplete predictions are generated

Danny Sullivan

You come to Google with an idea of what you’d like to search for. As soon as you start typing, predictions appear in the search box to help you finish what you’re typing. These time-saving predictions are from a feature called Autocomplete, which we covered previously in this How Search Works series.

https://blog.google/products/search/how-google-autocomplete-predictions-work/

 

 

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Google’s Gary Illyes Explains What Caffeine Does

Very interesting

I’ve listened from 9:00 minutes in. Cool stuff!

Google’s Gary Illyes Explains What Caffeine DoesGoogle released the next the next Search Off the Record podcast, which was actually recorded at least two months ago, Gary Illyes from Google broke down what the Google caffeine index and system actually does.

https://www.seroundtable.com/google-what-caffeine-does-30231.html

 

 

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How to Speed Up Your WordPress Website in 2020 (Simple Guide)

In this video, you’ll learn how to speed up your WordPress website in 3 simple steps.

https://www.youtube.com/watch?v=BrY6a-lsLp8

 

 

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How to Rank on Google Maps

For businesses big and small, Google Maps is a powerful marketing instrument that can boost online visibility, traffic, and sales.

In today’s most complete guide, I’ll explain how it all works and teach you how to make your website rank on Google Maps from scratch.

https://www.link-assistant.com/news/google-maps-ranking.html

 

 

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Google aktualisiert Search Quality Rater Guidelines

Und alle so: HYYYYYYPE! 😉

https://www.sistrix.de/news/google-aktualisiert-search-quality-rater-guidelines/

https://searchengineland.com/google-search-quality-guidelines-update-breaks-down-dictionary-and-encyclopedia-results-and-more-342166

 

 

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How Google indexes passages of a page and what it means for SEO

Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change.

https://searchengineland.com/how-google-indexes-passages-of-a-page-and-what-it-means-for-seos-342215

 

 

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Gutes Keyword-Tool (auch um irrelevante Suchanfragen zu identifizieren)

Google Keyword Tool | Free Keyword Tool | Keyword Tool Dominator

https://www.keywordtooldominator.com/k/google-autocomplete-keyword-tool

 

 

seonews-subheading-5-marketing

Google My Business Preview Call History To See Recent Calls From Customers

The Google help document on this feature says „you can use call history to keep track of phone calls from your customers on Google Search and Maps. Your calls are all in one place to help you respond to missed calls and stay engaged with your customers. These calls may make it easier for you to find and do business with customers who found your business through Google. Any calls you get from your Business Profile will start with a short message that lets you know it’s from Google.“

So this is a caller ID history for calls placed via the „call“ button in Google Search and Google Maps.

https://www.seroundtable.com/google-my-business-preview-call-history-30217.html

 

 

seonews-subheading-7-todayslesson

Excel Camera Tool

Mit diesem kleinen Tool kann man einen „Snapshot” von einem markierten Bereich als „Bild“ an einer anderen Stelle einfügen und somit Daten z. B. in einer Art Dashboard sammeln oder separat / prominenter darauf hinweisen.

Oder auch in einer Frontpage ein Mini-Bild der Daten auf einem anderen Tab anzeigen lassen.

Funktioniert gut, hab‘s ausprobiert 😊

Das Beste daran:

“Even better, any time a change is made to the source data, the images are updated in Excel. Using these images also keeps other users from changing things on your dashboard.”

https://www.journalofaccountancy.com/issues/2020/oct/excel-camera-tool.html

Sehr cool!

 

 

seonews-subheading-8-anderes

Die beliebtesten Browser 2020: Chrome verliert

Die Zahlen im September 2020 zeigen: Zwar ist Chrome immer noch der Spitzenreiter unter den Browsern, muss aber nun Verluste einstecken. Nach einem Höhenflug in den letzten Monaten, bei denen der Google-Browser über 70 Prozent Nutzeranteil erreichte, fällt er nun erstmals unter diese Marke.

Der neue Microsoft Edge ist gut für den Windows-Konzern: Die Verbreitungszahlen für den alten und neuen Edge-Browser gehen beständig nach oben. Im August 2020 schaffte der Browser von Microsoft einen Marktanteil von 8,84 Prozent, übertrifft damit den Juli-Wert und hält sich weiter auf Platz 2. Der dritte Platz geht an Mozilla, der mit knapp 7,2 Prozent über 1,5 Prozentpunkte hinter dem Edge liegt.

Eine gute Nachricht gibt es: Die Nutzeranteile des stark veralteten Internet Explorer gehen weiter zurück. Nur noch 3,9 Prozent der Nutzer greifen darauf zurück.

https://www.chip.de/news/Der-meist-genutzte-Browser-2020-Chrome-verliert_169898532.html

 

 

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Bing Now Microsoft Bing With Curved Logo

https://www.seroundtable.com/bing-now-microsoft-bing-30216.html

 

 

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Easter Egg:

A Spin on Search Results

Search for „wizard of oz“ and click on Dorothy’s red slippers in Google’s knowledge panel for a whirlwind experience.

TRY IT NOW!

 

 

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Chrome Update!

Man kann Chrome-Fenster jetzt umbenennen

Sonst noch interessant: Mixed-Content-Warnungen werden verschärft.

https://www.chip.de/news/Neuer-Chrome-86-Grosses-Sicherheits-Update_182701344.html

 

 

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ENDLICH!

Ohrwurm? Die Google Websuche kann jetzt auch gesummte Songs erkennen – so funktioniert es (Video)

https://www.googlewatchblog.de/2020/10/ohrwurm-die-google-websuche/

https://blog.google/products/search/hum-to-search/

 

 

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Windows Explorer NERVT

explorer-spacing

Bitte sharen, liken, retweeten!!!

https://twitter.com/lessy/status/1316641650324668416

Danke!

 

 

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Anscheinend basiert die Mobile-Simulierung in Chrome übr. auf Chrome 59…

chrome old-engine-for-previews

 

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Cookie Manager für Chrome

Habe mir mehrere Extensions angeschaut. Die meisten können nur einzelne Cookies löschen.

Ich wollte eines mit Whitelist, so dass alle anderen Domains bei jedem Start des Browser gelöscht werden können, ohne dass ich mich bei den wichtigen Domains immer neu einloggen muss.

Vanilla Cookie Manager

https://chrome.google.com/webstore/detail/vanilla-cookie-manager/gieohaicffldbmiilohhggbidhephnjj

Ich habe in einer Textdatei meine Domains zusammengetragen und dann importiert.

Alternativ – Kann auch Whitelist:

Cookiebro https://chrome.google.com/webstore/detail/cookiebro/lpmockibcakojclnfmhchibmdpmollgn/related?hl=de

Ergänzend – Für einen Überblick kriegen, ist das hier ganz ok: Cookie Editor

https://chrome.google.com/webstore/detail/cookie-editor/iphcomljdfghbkdcfndaijbokpgddeno

 

Viele Grüße

Olli

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