😱 Die interessantesten SEO-News und -Links 🎃 (KW44-2020)

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)
Trick or Treat! 🍬


SEO News - Post-Bild



SEO for Single Page Apps | WMConf Lightning Talks

Martin Splitt, Developer Advocate at Google, goes over how to ensure your Single Page App is discoverable via Google Search. He also explains what a Single Page App is and what to look out for when building them.

Useful resources:

JavaScript SEO basics guide → https://goo.gle/js-seo-basics

Google Search testing tools → https://developers.google.com/search/tools

Fixing JavaScript issues in Search → https://developers.google.com/search/docs/guides/fix-search-javascript







Google Mobile First Index – Zero Desktop Content March 2021

Google said March 2021 is the date for mobile first index. Desktop sites will be dropped and m-dot sites may experience bugs.

John Mueller Said Google Mobile First Index Will Exclude All Desktop Content







Google Announces AI Search Updates – Analysis

This is how Google AI updates will impact how sites are ranked. Analysis of changes for SEO and publishing.






Google Passage Ranking, It Is Not Passage Indexing

In the slew of Google Search announcements from last week, one of the more interesting bits was a section on „passage indexing.“ As I wrote in my coverage, I asked Google for more information on that and I wrote it up in detail on Search Engine Land. But I think it is important I cover it in detail here as well, as there is still confusion around this upcoming Google Search launch.

An important thing that SEOs kind of need to understand while reading this is that while Google wrote it is called „passage indexing,“ it is not „indexing.“ Google told me it is a „ranking thing“ more than an indexing thing. In fact, Google said it has not changed how it indexes when it comes to this, it still indexes the full page.







Gute Performance-Bibel:

How to Improve Core Web Vitals

Core Web Vitals are three new performance metrics which will soon impact SEO ranking. Learn how to measure and improve them to maximise user experience!








Bing WörterzÀhler

Praktisch fĂŒr unterwegs:







How does Google’s monopoly hurt you? Try these searches.

Auch mal eine gute Übersicht.







4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.







Mike Blumenthal: The Importance Of Review Attributes & Content Generation

In part two (see part one here) with Mike Blumenthal we started off talking about reviews and review attributes. He doesn’t believe SEOs understand how important reviews are. It is not just about getting more good reviews. Reviews and those complaints can stay there forever and that is important.






New in DeepCrawl:





Marsbot is Foursquare for AirPods

Its augmented reality for your ears.


Anm.: Ich hab’s zweimal lesen mĂŒssen, um es zu verstehen und eigtl. könnte es ganz cool sein 😊





GoogleBot To Help Chrome Detect & Block Abusive Notifications

Google announced on the Chrome blog that it will be adding an additional security feature to reduce notification content and is triggered by sites that have a history of sending messages containing abusive content. GoogleBot will be helping Chrome with this effort by occasionally subscribing to website push notifications if the push permission is requested.


Finde ich insofern wichtig, als dass Sites, die das ĂŒbertreiben, wohl mit einer Blockade rechnen dĂŒrften.





Google Core Web Vitals: Auch Noindex-Seiten können in Bewertung einfließen – SEO SĂŒdwest

Auch Seiten, die auf ’noindex‘ gesetzt oder per robots.txt blockiert sind, können in den Chrome User Experience Report einfließen und damit die Bestimmung der Google Core Web Vitals beeinflussen.







So viel zur Wichtigkeit von URLs:

Microsoft stellt seine ganzen Support-Seiten und Knowledge Base auf auf sprechende URLs um. U.a. wg. Google

Quelle: Heise





What passage indexing and natural language processing mean for the future of SEO

Google’s recent updates provide SEOs with more freedom to focus on users instead of bots.






Spannende Versions-Unterschiede bei den verwendeten #Chrome #Engines fĂŒr Previews

Das kommt sowohl bei der Web #Entwicklung als auch im #SEO Bereich zum Tragen.
Die Range reicht von Chrome 84.0.4143.7 (#Lighthouse) bis zu Chrome 86.0.4240.111 bei den (Chrome #Developer Tools).

Details unter https://twitter.com/lessy/status/1322106822115921920





YouTube Shopping?

A report from Bloomberg indicates Google is in the early stages of transforming YouTube into a shopping site.

This would enable consumers to directly purchase items they see in product review videos, unboxing videos, tutorials, and so on.







WordPress SicherheitslĂŒcke schließen – WP-JSON-API!
Wenn der Kunde/die Kundin WordPress verwendet, unbedingt /wp-json hinten anhĂ€ngen und checken, ob dort Daten kommen. Falls dem so ist, auch als Problem auflisten. Hieraus kann man Phishing- oder Hacking-Informationen beziehen und das sollte deaktiviert sein. Wie, einfach z. B. hierĂŒber: https://de.wordpress.org/plugins/disable-json-api/
Die Ausgabe wie sie nicht sein soll sieht so oder so aus:
wp-json-api raw-data




Genial einfacher Tipp:

WordPress: Ganz einfach automatisiert mitbekommen, wer fremd direkt auf Bilder innerhalb Deiner Site verlinkt

To do that, set up a new backlink alert in Ahrefs Alerts, then use the following settings:

Domain or URL: https://yourwebsite.com/wp-content/uploads/
Mode: Prefix
Score: New backlinks

Note that this will only work if your site runs on WordPress.
If you’re using another CMS, you’ll need to figure out where your images get uploaded then use that for the URL.
Or, if you’re using a CDN, you’ll need to monitor that domain.
Assuming everything is set up correctly, you’ll now receive email alerts whenever someone links directly to an image on your site.

Src: https://ahrefs.com/blog/build-links-with-images/


Viele GrĂŒĂŸe


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