Die interessantesten SEO-News und -Links der letzten Tage (KW4-2021)
Hallo zusammen.
Hier wieder die interessantesten News der letzten Zeit :)
11 Industry Experts Reveal Everything! » SEO Predictions 2021
Hier mit Links:
Great stuff in here including algorithms, web vitals, UX, Google competitors, SEO as part of product management. I recommend watching all the way through.
00:32 Kevin Indig, Director of SEO at Shopify 02:19 Nathan Gotch, Founder & YouTuber at Gotch SEO 03:42 Cass Downton, Senior SEO Analyst at Marie Haynes Consulting 05:07 Morten Storgaard, Founder & YouTuber at Passive Income Geek 05:56 Paul Shapiro, Global Director of Technical SEO at CondeNast 06:42 Courtney Harrington, Head of Marketing at WooRank 08:04 Christopher Hofman, Lead SEO Consultant at Impact Extend 08:54 Kristina Azarenko, Founder of Marketing Syrup and SEO Pro Extension 11:10 Karsten Madsen, Founder of Morningscore 13:14 Jono Aldersen, Digital Strategist at Yoast 16:14 My very own predictions for SEO 2021
Und hier die wichtigen Punkte:
00:32 Kevin Indig, Director of SEO at Shopify
User Experience
Organic Link Building
Good and relevant Content
The time is right for new Google competitors
02:19 Nathan Gotch, Founder & YouTuber at Gotch SEO
Expect fewer clicks (What you can do: Parasite SEO and usage of YouTube)
User Experience
You still need (quality) Backlinks
03:42 Cass Downton, Senior SEO Analyst at Marie Haynes Consulting
User Experience
User Intent
Core Web Vitals
05:07 Morten Storgaard, Founder & YouTuber at Passive Income Geek
We’ll see more Features to keep Users within Google
YMYL will get bigger
05:56 Paul Shapiro, Global Director of Technical SEO at CondeNast
We’re gonna see more Enterprise Companies treating SEO as part of product management
06:42 Courtney Harrington, Head of Marketing at WooRank
Really big sites will get hit
YMYL will get bigger
UX
08:04 Christopher Hofman, Lead SEO Consultant at Impact Extend
UX
Page-formats that are sharp and really hitting the way home will succeed
08:54 Kristina Azarenko, Founder of Marketing Syrup and SEO Pro Extension
Mobile gets even more important
Speed
AI & Machine Learning
Organic Search results will be pushed even more away from the first page
11:10 Karsten Madsen, Founder of Morningscore
GSC updates will continue
SERPs will get a big upgrade
Brand and trust will get more important
13:14 Jono Aldersen, Digital Strategist at Yoast
Schema and structural data will get more important
Performance
Build a brand, be the solution to the problems your customers have
AMP
16:14 My very own predictions for SEO 2021
Less room for organic results
Apple & others should be competitors for Google
https://www.youtube.com/watch?v=m4qPtixB48Q&feature=youtu.be
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Web Almanac:
HTTP Archive’s annual state of the web report
Our mission is to combine the raw stats and trends of the HTTP Archive with the expertise of the web community. The Web Almanac is a comprehensive report on the state of the web, backed by real data and trusted web experts. It is comprised of 22 chapters spanning aspects of page content, user experience, publishing, and distribution. (…)
https://almanac.httparchive.org/en/2020/
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UX Guidelines for Augmented-Reality Shopping Tools
Summary: Ecommerce AR tools are relatively new, so must be highly discoverable and easy to learn. Calibration issues run rampant, and users must dedicate focused attention to interact with this unfamiliar feature.
https://www.nngroup.com/articles/augmented-reality-ecommerce-guidelines/
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No-Click Searches Require a New Way to Measure SEO Results
Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search.
https://www.searchenginejournal.com/no-click-searches-measure-seo-results/391561/amp/
Hätte ich jetzt ehrlich gesagt noch schlimmer erwartet – mit noch mehr Anteil an Paid.
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Improve Page Rendering Speed Using Only CSS
4 Important CSS tips for faster page rendering.
https://blog.bitsrc.io/improve-page-rendering-speed-using-only-css-a61667a16b2
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Vermutlich eher Basic, aber evtl. ist ja der ein oder andere Reminder dabei, den man immer wieder vergisst 😉
Your 30-Day SEO Plan
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https://www.link-assistant.com/learning-hub/seo-academy.html
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How to Fix “indexed, though blocked by robots.txt” in GSC
“Indexed, though blocked by robots.txt” shows in Google Search Console (GSC) when Google has indexed URLs that they aren’t allowed to crawl.
https://ahrefs.com/blog/indexed-though-blocked-by-robots-txt/
xPath Cheatsheet
Viele Grüße
Olli