Die interessantesten SEO-News und -Links der letzten Tage (KW4-2021)

2021/01/29 Lestarte

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)

11 Industry Experts Reveal Everything! » SEO Predictions 2021

Hier mit Links:

Great stuff in here including algorithms, web vitals, UX, Google competitors, SEO as part of product management. I recommend watching all the way through.

00:32 Kevin Indig, Director of SEO at Shopify 02:19 Nathan Gotch, Founder & YouTuber at Gotch SEO 03:42 Cass Downton, Senior SEO Analyst at Marie Haynes Consulting 05:07 Morten Storgaard, Founder & YouTuber at Passive Income Geek 05:56 Paul Shapiro, Global Director of Technical SEO at CondeNast 06:42 Courtney Harrington, Head of Marketing at WooRank 08:04 Christopher Hofman, Lead SEO Consultant at Impact Extend 08:54 Kristina Azarenko, Founder of Marketing Syrup and SEO Pro Extension 11:10 Karsten Madsen, Founder of Morningscore 13:14 Jono Aldersen, Digital Strategist at Yoast 16:14 My very own predictions for SEO 2021

Und hier die wichtigen Punkte:

00:32 Kevin Indig, Director of SEO at Shopify

User Experience

Organic Link Building

Good and relevant Content

The time is right for new Google competitors

02:19 Nathan Gotch, Founder & YouTuber at Gotch SEO

Expect fewer clicks (What you can do: Parasite SEO and usage of YouTube)

User Experience

You still need (quality) Backlinks

03:42 Cass Downton, Senior SEO Analyst at Marie Haynes Consulting

User Experience

User Intent

Core Web Vitals

05:07 Morten Storgaard, Founder & YouTuber at Passive Income Geek

We’ll see more Features to keep Users within Google

YMYL will get bigger

05:56 Paul Shapiro, Global Director of Technical SEO at CondeNast

We’re gonna see more Enterprise Companies treating SEO as part of product management

06:42 Courtney Harrington, Head of Marketing at WooRank

Really big sites will get hit

YMYL will get bigger

08:04 Christopher Hofman, Lead SEO Consultant at Impact Extend

Page-formats that are sharp and really hitting the way home will succeed

08:54 Kristina Azarenko, Founder of Marketing Syrup and SEO Pro Extension

Mobile gets even more important

Speed

AI & Machine Learning

Organic Search results will be pushed even more away from the first page

11:10 Karsten Madsen, Founder of Morningscore

GSC updates will continue

SERPs will get a big upgrade

Brand and trust will get more important

13:14 Jono Aldersen, Digital Strategist at Yoast

Schema and structural data will get more important

Performance

Build a brand, be the solution to the problems your customers have

AMP

16:14 My very own predictions for SEO 2021

Less room for organic results

Apple & others should be competitors for Google

https://www.youtube.com/watch?v=m4qPtixB48Q&feature=youtu.be

____________________________________________________________________________

Web Almanac:

HTTP Archive’s annual state of the web report

Our mission is to combine the raw stats and trends of the HTTP Archive with the expertise of the web community. The Web Almanac is a comprehensive report on the state of the web, backed by real data and trusted web experts. It is comprised of 22 chapters spanning aspects of page content, user experience, publishing, and distribution. (…)

https://almanac.httparchive.org/en/2020/

____________________________________________________________________________

UX Guidelines for Augmented-Reality Shopping Tools

Summary: Ecommerce AR tools are relatively new, so must be highly discoverable and easy to learn. Calibration issues run rampant, and users must dedicate focused attention to interact with this unfamiliar feature.

https://www.nngroup.com/articles/augmented-reality-ecommerce-guidelines/

____________________________________________________________________________

No-Click Searches Require a New Way to Measure SEO Results

Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search.

https://www.searchenginejournal.com/no-click-searches-measure-seo-results/391561/amp/

Hätte ich jetzt ehrlich gesagt noch schlimmer erwartet – mit noch mehr Anteil an Paid.

____________________________________________________________________________

Improve Page Rendering Speed Using Only CSS

4 Important CSS tips for faster page rendering.

https://blog.bitsrc.io/improve-page-rendering-speed-using-only-css-a61667a16b2

____________________________________________________________________________

Vermutlich eher Basic, aber evtl. ist ja der ein oder andere Reminder dabei, den man immer wieder vergisst 😉