Hallo zusammen.
Hier wieder die interessantesten News der letzten Zeit :)
Google gibt (ein bisschen) Einblick in Ranking-Faktoren
https://www.sistrix.de/news/google-gibt-ein-bisschen-einblick-in-ranking-faktoren/
https://searchengineland.com/google-now-shows-why-it-ranked-a-specific-search-result-350659
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Confirmed Bug: Google Review Snippets Missing From Search Results
https://www.seroundtable.com/google-drops-review-snippets-from-search-results-31806.html
Seems resolved now:
https://searchengineland.com/google-review-snippets-bug-seems-resolved-350798
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Google suggests a few ways to analyze traffic drops
A new post on Google Search Central Blog provides visual examples on what typical traffic drops look like. Depending on the shape of the graph, you might be dealing with technical issues, algorithm updates, seasonality, or reporting glitches. Here is our take on this exact issue.
https://developers.google.com/search/blog/2021/07/search-traffic-drops?hl=en
Eignet sich auch als Bookmark:
https://www.link-assistant.com/news/reasons-your-rankings-dropped.html
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Google does not discriminate against shared hosting
John Mueller of Google spells the difference between shared and dedicated hosting. In short, both can be fast or slow and Google does not care about your shared hosting neighbors.
https://www.youtube.com/watch?v=VQpRU8aqSZk
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How committing to Core Web Vitals increased Netzwelt’s advertising revenues by 18%
The relaunched website also sees ad viewability of over 75%, bounce rates reduced by 50%, and page views up by 27%.
When Google announced the Core Web Vitals initiative, German publisher Netzwelt quickly realized the potential of these new metrics towards a great page experience and improved advertising-based monetization. They went on a journey to relaunch their website, applying common performance best practices while optimizing ad tags and placements in parallel. Committing to great UX and fast pages proved to be a path for optimizing engagement and ad revenues hand in hand, with page views up by 27%, ad viewability over 75%, and advertising revenues improving by 18%.
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Man kann Google jetzt auf dunkles Design umstellen (Desktop)
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ScreamingFrog kann auch vergleichen
Ähm – war mir gar nicht bewusst – immer übersehen bisher…
Did you know?
Ach ja, und ist euer Frog auf MEMORY oder DATABASE eingestellt? Meiner stand leider auf Memory…
Vorteil an Database: Er macht während des Crawls immer Autosave.
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Google Clarifies FAQ Markup Should Be Visible On The Page (and can have expandable sections)
(Der Originaltitel hat etwas verwirrt, weshalb ich ihn umgeschrieben habe)
https://www.seroundtable.com/google-faq-structured-data-visible-31809.html
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Google Launches Free Deals Listings in Search Results
Google is rolling out a new way for ecommerce stores to list deals in search results, which is currently free for all merchants.
The company reports people are looking for ways to save money even more than usual, with searches for “discount code” increasing 50% since last year.
https://www.searchenginejournal.com/google-launches-free-deals-listings-in-search-results/414132/
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Brighton SEO:
How JavaScript is preventing you from passing Core Web Vitals
by Izabela Wisniewska
Ani GIFs sind jetzt in Outlook möglich
Sang und klanglos bzw. ich habe keine Ankündigung mitbekommen.
Aber wenn man es in ein HTML-Dokument im Editor als IMG SRC einbindet, das dann im Browser öffnet und es dort mit STRG+A und STRG+C herauskopiert, kann man es funktionierend in Outlook einfügen.
Schon gewusst?
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Outlook-Tipp: Alle E-Mails immer herunterladen
Um solche nervigen Meldungen zu vermeiden:
muss man in die Optionen, Kontoeinstellungen
dann auf Ändern und hier dann Folgendes einstellen:
Viele Grüße
Olli