Die interessantesten SEO-News und -Links der letzten Tage (KW03-2022)

SEO News - Beitragsbild

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)

SEO News - Post-Bild

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Wayforward Machine • Visit the future of the internet

https://wayforward.archive.org/

 

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US-Cookies auf deutschen Webseiten sind unzulässig

https://www.wbs-law.de/it-und-internet-recht/datenschutzrecht/vg-wiesbaden-us-cookies-auf-deutschen-webseiten-sind-unzulaessig-58391/

 

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Googler John Müller: SEO-Inhalte sind nicht wichtig für die Menschen

https://t3n.de/news/seo-webseiten-ymyl-kategorie-1440421/

 

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Server location is not used for geotargeting

John confirmed that Google doesn’t use the server location for geotargeting. A question was asked about whether the server type and location matter and John said there may be a small speed difference in having your server closer to where your users are, but it may not be much of an issue if you have a Content Delivery Network (CDN) in place.

 

Blocking Googlebot in robots.txt does not affect Adsbot

A participant found that Googlebot was crawling their ad landing pages more than their normal pages. They asked if they could block Googlebot via the robots.txt and if doing so would impact their ad pages. John responded that blocking the ads landing pages for Googlebot is fine but make sure not to block Adsbot as it’s used to perform quality checks on the ads landing pages.

 

Images should also be redirected during a website migration

John answered a question about organic search fluctuations after a migration. As well as checking the page differences before and after in regards to aspects like internal linking, content or structure, it’s also important to consider embedded content like images.

If you don’t redirect your old image URLs, Google needs to reprocess them again and will find them again as new because they don’t have the connection between the old and the new URL ones. He clarified that it can have a big effect if you have a lot of image search traffic. It makes sense to set up those redirects even if you’ve moved over a month or so ago.

https://www.deepcrawl.com/blog/news/seo-office-hours-recent-session-recaps-january-2022/

 

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SERP Overlap Tool – Errechne den SERP Overlap Score

Kann ich zwei verschiedene Keywörter mit einer Seite ranken oder nicht?

https://seo-revolution.com/seo-tools/serp-overlap-tool/

 

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5 Competitor Analysis Tools You Should Be Using by Michal Pecánek

A few of the right competitor analysis tools will cover most of your competitor analysis needs. And they don’t have to be expensive either. Here are the best ones Michal has identified:

  • Ahrefs – SEO, PPC, and content marketing
  • Brand24 – Brand monitoring
  • SparkToro – Audience insight
  • BuiltWith – Tech stack checker
  • Visualping – Webpage monitoring

https://ahrefs.com/blog/competitor-analysis-tools/

 

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Falsches Geotargeting verhindert Rankings, so John Müller von Google

Geotargeting kann hilfreich sein, damit Suchbegriffe mit lokalem Bezug besser bei Google ranken – falsch angewendet behindert es aber die Rankings.

https://t3n.de/news/geotargeting-rankings-ziel-land-1441699/

 

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How to avoid layout shifts caused by web fonts

Sehr umfangreicher, in-depth-Artikel zum Thema. Mega-interessant. Bookmark-worthy 😊

One of the biggest causes of layout shifts for my clients is late-loading web fonts, let’s look at how to optimise them!

In this post we will explore the surprisingly complex world of text rendering on the web and some techniques to remove FOUT while not incurring a CLS penalty.

https://simonhearne.com/2021/layout-shifts-webfonts/

 

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Ich halte ja nicht viel davon, aber dennoch hier mal der kleine, dezente Hinweis:

Google Search Ranking Update January 14th & 15th (Unconfirmed)

https://www.seroundtable.com/google-search-ranking-update-january-14-32762.html

 

 

seonews-subheading-6-sicherheit

Datenkatastrophe:

Nutzerdaten von Onlineshops jahrelang ungeschützt im Netz

Vermutlich sind über 700.000 Nutzer und über eine Millionen Datensätze betroffen. Die Daten stammen von Plattformen von Kaufland, Mediamarkt, Otto, idealo, Hood, Crowdfox, Tyre24 und Check24.

https://www.wbs-law.de/it-und-internet-recht/datenschutzrecht/datenkatastrophe-nutzerdaten-von-onlineshops-jahrelang-ungeschuetzt-im-netz-58748/

 

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DSGVO-Verstoß: Google Analytics droht ein EU-weites Verbot

https://www.onlinehaendler-news.de/e-recht/aktuelle-urteile/135855-dsgvo-verstoss-google-analytics-eu-weites-verbot

 

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Woocommerce – Admin-Lücke in drei WordPress-Plug-ins geschlossen

Wer auf seiner WordPress-Website das Shop-System Woocommerce in Kombination mit den Plug-ins Login/Signup Popup, Side Cart Woocommerce (Ajax) oder Waitlist Woocommerce (Back in stock notifier) einsetzen, sollte die Software aus Sicherheitsgründen auf den aktuellen Stand bringen.

https://www.heise.de/news/Admin-Luecke-in-drei-Wordpress-Plug-ins-geschlossen-6328715.html

 

Viele Grüße

Olli

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