Die interessantesten SEO-News und -Links der letzten Tage (KW16-2022)

SEO News - Beitragsbild

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)

SEO News - Post-Bild


How to Handle Out-of-Stock Products by Patrick Stox

If you’re wondering how to manage out-of-stock products on your e-commerce site, the answer is “it depends.” Here are some scenarios and options you can consider.





SEO Silo Structure: Why It Makes No Sense (And What to Do Instead)
Silo structure in SEO is a type of website architecture where you group, isolate, and interlink content about a specific topic. This creates clean, distinct sections of related content on your website. (Here’s how it looks like in practice.)

Why is siloing popular?

  1. It helps Google to find your pages – Siloing can help with this because it creates a logical hierarchical structure with consistent internal linking.
  2. It boosts rankings – Better flow of PageRank and more contextual internal links can help Google understand the context of a page.
  3. It creates a good user experience – Siloing brings topically similar pages closer together and helps users find relevant content more easily.

Still, even with these benefits, Josh does not recommend siloing. Why? Answer: Forbidding internal links between silos is silly and doesn’t help SEO or users.

Here’s what Josh recommends instead:

  1. Use a pyramid structure – The pyramid site structure puts your most important content at the top, followed by your second most important content, your third most important content, etc. This is how most websites are structured.
  2. Internally link where relevant
  3. Create content hubs for blog content – Blog content typically suffers from a lack of contextual hierarchy because it’s published chronologically. You can solve this by creating content hubs out of related posts.
  4. Make sure important content isn’t too deep – Google may not prioritize the crawling or indexing of deep content because it assumes the content holds little to no value for searchers. This is why you need to ensure that important content is not buried deep in your site.




TIPR Lite: A Lighter Approach to Internal Link Optimization
TIPR is a model created by Kevin Indig, the director of SEO at Shopify, to optimize a site’s internal links. However, the original model can be difficult to implement, so Kevin came up with a “lite” version:

  1. Export backlinks by page from your backlink tool of choice and import that to Google Sheets/Excel.
  2. Then crawl your site, export internal links from Screaming Frog (click on Bulk Export -> Export inlinks), and import that to your sheet.
  3. In your sheet, create a pivot table of your inlinks:
    1. rows = destination
    2. columns = link position
    3. values = source
  4. In Screaming Frog, filter the Internal tab by HTML, export it, and import it to your sheet to get the # of inlinks and outgoing links per URL.
  5. Finally, create a Summary tab on your sheet on which you VLOOKUP all metrics by URL:
    1. Internal links
    2. Incoming links position
    3. Backlinks

Alternatively, as Michal pointed out, you can even set up the TIPR lite model straight in the Page explorer report in Ahrefs‘ Site Audit.


Hmm, also vielleicht liegt’s an mir, aber ich fand die Anleitung eher ungenügend genau – ich hab’s jedenfalls so nicht hinbekommen.



SEO Office Hours Recaps & Key Takeaways: March 2022

  • Breadcrumb structured data is not a replacement for standard internal linking (which is super critical for guiding Google and users to your most important pages)
  • Multiple instances of product structured data on one page is not recommended (so: Category-pages should NOT have them)
  • Sites typically won’t get punished for having different content on mobile and desktop
    Because Google has switched to mobile-first indexing, this means that Google very rarely crawls the desktop version of a site. Therefore, punishment for differences between the versions is unlikely, as any differences between mobile and desktop probably won’t even be detected. Googlebot does crawl the alternate version of a site from time to time, but this is primarily to confirm the connection between the two, rather than to compare the content.
  • It’s possible to host sitemap files on a separate domain (why on earth……..)
  • Not all hidden text is considered bad
    One user asked whether all hidden text goes against Google’s Webmaster guidelines. John explained that hidden text becomes problematic when it’s there to deceive search engines. Google is generally pretty good at identifying when this is the case, so hidden text that’s not deceptive is generally not a problem. One example given is around accessibility. Content that’s there to aid screen readers (but isn’t visible on the page) is just one way that hidden text can serve a very valid purpose.
  • The desktop Page Experience roll-out is unlikely to cause immediate or significant ranking changes
    As page experience rolls out as a ranking factor on desktop, John is keen to clarify that the weight it holds will largely mirror what’s seen on mobile. If it’s clear that a page is the best result for that query, page experience signals could be downplayed. If there are multiple pages in SERPs that could answer the user’s query and intent equally well, page experience is one of the factors that could be used to distinguish between them and rank one site above another.
  • How does Google handle infinite scrolling? Well, it depends…
    One user asked whether Googlebot is advanced enough yet to handle infinite scrolling. John explains that pages are rendered by Google using a fairly high viewport. Usually, this means that some amount of infinite scrolling is triggered. However, it all depends on the implementation. The best way to check is to run the page through the Inspection tool to get a clear view of what Google is actually picking up.






How Accurate Is Google Keyword Planner?

>Ein User-Kommentar unter einem Video zum Thema erklärt einen interessanten Umstand etwas näher:

Great video, but Google says that an impression is not equal to search volume. If the result is not shown to the user, it does not count as an impression.

Even keywords ranking number 1 can be below the fold because of ads and other serp results. So that means impressions are often lower then search volume.



CLS – wo findet er statt?

Hier wird übr. auch nochmal detailliert erklärt, wie man die Ursachen für CLS herausfindet.

Den Artikel hatte ich schon mal geteilt.





How to Get Backlinks: 15 Proven Tactics
Here are 15 proven ways to get backlinks:

  1. The Skyscraper Technique – Where you find content with lots of backlinks, create something better, then ask everyone linking to the original content to link to you instead.
  2. The Reverse Skyscraper Technique – Where you choose a great piece of content already on your site, find similar lower-quality pages with lots of backlinks, then ask everyone linking to those pages to link to you instead.
  3. Resource page link building – When you get backlinks from webpages that curate resources on a particular topic.
  4. Broken link building – Where you find a dead link on a page, create your own page on the topic, and ask everyone linking to the dead resource to link to your page instead.
  5. 301 redirect link building – Where you find irrelevant 301 redirects and pitch a suitable replacement to everyone linking to them.
  6. Pitch “best x in y” listicles – “Best x in y” listicles are posts listing the best businesses in a specific area or industry. Finding and pitching ones where you aren’t featured can earn more exposure and backlinks.
  7. HARO – A free service connecting journalists to sources and sources to journalists. It’s an easy way to earn high-quality backlinks because journalists are soliciting responses from you, not the other way around.
  8. Guest blogging – Where you write a blog post for another website and usually receive attribution and a link back to your site in return.
  9. Podcast interviews – Where you’re featured as an expert on a podcast and asked questions by the host. Each podcast will only take around an hour of your time. And if you choose them wisely, backlinks are pretty much guaranteed.
  10. Unlinked mentions – When people cite your brand (or anything related to your brand) online without linking to your website.
  11. Pursue link gaps – A link gap analysis reveals the websites linking to multiple competitors but not you. It’s often easy to replicate these links because if someone’s linking to multiple competitors, it may make sense for them to link to you too.
  12. Get stockist links – Stockist links come from companies whose products you stock and sell. These links are easy to get if you stock products from companies that list stockists on their websites.
  13. Utilize existing memberships – Organizations, communities, and clubs that you’re already a part of are arguably the lowest-hanging fruit in link building. This is because they often have team or advisory board pages where they’ll happily mention and link to you if you ask.
  14. Pitch link roundups – Link roundups are curated lists of the best new content in an industry, usually from the past week or month. The authors of these posts are always on the lookout for worthy content to feature in their next roundup, so this is an easy way to build links to new content.
  15. Internal backlinks – Internal backlinks are links from other pages on the same website. Many SEOs neglect internal links, which is a big mistake because they’re a powerful way to funnel “authority” to the pages that need it. You also have full control over them—unlike external backlinks.





Bad Robot… 😉

Google: KI-erzeugte Inhalte verstoßen gegen unsere Richtlinien





How to Create Great Content for Search

Creating content is hard work. But to truly make something special takes even more work, resources, and expertise. You need to have a great process and the right team in place.

Here’s a framework that may help:

  1. What content should you create? — Start with page-level research and then work backward to keywords and topics. Do this by plugging each of your organic search competitors into the Top pages report in Ahrefs’ Site Explorer and export the files.
  2. Keyword research — Plug a term into Ahrefs’ Keywords Explorer and go to the Matching terms report.
  3. Create an outline or content brief — Use the data from the keyword research process to come up with the main content you want to include. From there, add any important points, data you have, and additional insights or expertise that will be useful to readers.
  4. Producing the content — A single person isn’t likely able to create great content. It usually takes a team of people with different skills. The team Patrick usually wants includes an SEO, an expert, a writer, and an editor.






robots.txt – URL-Teile ausschließen ohne Sternchen

Das wusste ich noch gar nicht:

“Disallow: / help” prevents the robot from accessing /help.html, /helpabc.html and /help/index.html, and
“Disallow: / help /” allows the robot to access /help.html and /helpabc.html, but not visit /help/index.html.

(Das Leerzeichen bei “/ help” ist also Absicht)

Ich wusste nur, dass das mit den Sternchen immer kritisch zu sehen war.




Let’s Enhance

KI Bild Skalierer, Images hochrechnen, größer rechnen mit AI (Upscaler)

Echt beachtlich…







Neural net guesses memes on Twitter

Image prediction: ping-pong ball Confidence: 99.64%




So würde es aussehen, wenn Unternehmen ehrliche Werbung machen würden:



Viele Grüße


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