Die interessantesten SEO-News und -Links der letzten Tage (KW29-2022)

SEO News - Beitragsbild

Hallo zusammen.

Hier wieder die interessantesten News der letzten Zeit :)

SEO News - Post-Bild

seonews-subheading-1-seo

11 Google Sheets formulas SEOs should know

Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.

https://searchengineland.com/google-sheet-formulas-seo-386150

Flatten kannte ich noch nicht.

 

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Can AI Perform SEO? Experimenting With OpenAI’s GPT-3

Can AI perform SEO and how does it compare to the work of seasoned SEO experts? See how this experiment using OpenAI’s GPT-3 turned out.

https://www.searchenginejournal.com/seo-experiment-gpt-3/444988/

Echt „beängstigend“…

Passend dazu:

Google: KI-erzeugte Inhalte verstoßen gegen unsere Richtlinien

https://www.sistrix.de/news/google-ki-erzeugte-inhalte-verstossen-gegen-unsere-richtlinien/

 

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Google Search Console’s new video indexing report now rolling out

This report can give you deeper insight into indexing issues and saturation within Google Search.

https://searchengineland.com/google-search-consoles-new-video-indexing-report-now-rolling-out-386372

 

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Guter Punkt!

Site Migrations: Sitemaps nicht zu früh auf neue URLs umstellen, sofern möglich

We already had sitemaps of all the old URLs in place. Importantly, we kept these sitemaps live and registered in Search Console. This way, Google would continue to crawl the old URLs and „see“ the redirects.

Often, webmasters make the mistake of removing sitemaps too early, which may cause a decrease in crawl rate by Google.

https://moz.com/blog/moz-qa-migration-case-study

 

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Google Title Tag Update: A Highlight for Extraction Methods & Approaches to SEO

https://brodieclark.com/google-title-tag-update/

Sehr interessant – a must-read!

In dem Zusammenhang auch interessant:

https://ahrefs.com/blog/title-tags-study/

 

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CTR-Study

Oops – Gänzlich andere CTR-Werte, als angenommen (in einigen Positionen)

„Users may be scrolling more than ever before – CTR in positions 17-20 is actually higher than positions 11-16 across the globe.“

Ja, der Post ist von 2021, aber er war noch ungelesen in einem Tab offen.

Und ja, es gibt auch einige unlogische Dinge:

Click-through rate for position 1 decreases from 8.17% on desktop to 6.74% on mobile devices.

For position 1, the lowest click-through rates are seen in the US, at 9.13%.
https://www.seoclarity.net/mobile-desktop-ctr-study-11302/

 

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Studie:

The Future of Search 2022 / SEO vs. PPC – Wohin fließen Marketing-Budgets?

Wir haben führende Expert*innen des Digital Marketing zu ihrer Suchmaschinen-Marketing-Nutzung befragt.

Das Ergebnis: Exklusive Einblicke hinsichtlich aktueller und zukünftiger Investitionen in die organische Suche und in Pay-per-Click-Anzeigen bei Google.

In unserer neuesten Studie, The Future of Search 2022, erfahren Sie, wie Marketing-Entscheider*innen den Wert von SEO und PPC als Wachstumstreiber ihres Unternehmens einschätzen.

Unsere Studie zeigt:

  • Wie viel investieren Brands in die digitale Suche?
  • Wie zufrieden sind Unternehmen mit PPC?
  • Welche Metriken werden von Marketing Teams am häufigsten genutzt?
  • Wie viele Unternehmen verwenden Tools zur Performance-Messung von organischer Suche und PPC?

Und falls man mal Futter zur Halbwertzeit von SEO braucht:

https://www.searchmetrics.com/de/knowledge-hub/studien/the-future-of-search-2022/

 

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How to do a schema markup audit

This guide will walk you through the steps of a structured data markup audit and give you tips on how to do it right.

https://searchengineland.com/schema-markup-audit-386485

 

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5 Simple E-commerce Link Building Tactics

Use these tactics for e-commerce link building:

  1. Use the product feedback technique
  2. Pitch guest post updates
  3. Pursue unlinked mentions
  4. Get listed on “where to buy” pages
  5. Publish curated statistics pages

https://ahrefs.com/blog/ecommerce-link-building/

 

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Meine Rede 😊

How to Work With Zero Search Volume Keywords: A Process for Finding & Leveraging Low to No-Volume SEO Keywords

Generally speaking, low- to no-volume keywords are low-competition and high-intent keywords. They’re often a missed opportunity and strategic SEO gap.

Here’s how to find them:

  1. Talk to your sales and customer service teams
  2. Utilize trend analysis tools to identify new themes
  3. Scour online communities where your audience congregates
  4. Dig into research journals, surveys, and reports

https://thegray.company/blog/zero-search-volume-keywords-research-implementation

 

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Google confirmed indexing issue affecting a large number of sites

If you are not seeing traffic from Google for new content you published, you are not alone.

https://searchengineland.com/google-confirmed-indexing-issue-affecting-a-large-number-of-sites-386526

 

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How to use 12 micro intents for SEO and content journey mapping

Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.

https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544

 

 

seonews-subheading-5-marketing

Netflix, Microsoft partner for ad supported subscription plan

The partnership was announced today as part of Netflix’s strategy to drive revenue and offer a lower-cost streaming tier.

https://searchengineland.com/netflix-microsoft-partner-for-ad-supported-subscription-plan-386482

 

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Hui, jetzt wird’s eng…

Firefox entfernt künftig Tracking-Parameter aus URLs

Mit der kürzlich veröffentlichten Version 102 des Browsers, entfernt Firefox bekannte Tracking-Parameter aus URLs. Dieses “Query Parameter Stripping” entfernt Tracking-Parameter vieler großer Anbieter:https://www.sistrix.de/news/firefox-entfernt-kuenftig-tracking-parameter-aus-urls/

 

seonews-subheading-7-todayslesson

Interesting: How a CCD works

Never knew how many problems they cleverly had to avoid constructing this marvellous piece of technique…

https://commons.wikimedia.org/wiki/File:CCD_-_The_heart_of_a_digital_camera_(how_a_charge-coupled_device_works).webm

 

 

seonews-subheading-8-anderes

Funny 😊

Search Off the Record – How Barry Schwartz Created RustyBrick

https://search-off-the-record.libsyn.com/how-barry-schwartz-created-rustybrick

 

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Fun-Corner

😂 Ein letztes Bit:

„Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live.“

– John F. Woods (Programmierer, obviously)

 

 

 

 

Influencer…

XXL Kino Premiere für meinen FAKE FILM 😍

https://youtu.be/mbCweQse28E

 

Viele Grüße

Olli

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