Hallo zusammen.
Hier wieder die interessantesten News der letzten Zeit :)
Lily Ray asked:
What is your favorite SEO tool/process for identifying all the untapped keywords your site isn’t ranking for, but *could*?
Basically a keyword gap analysis but without entering the names of specific competitors
Src: https://twitter.com/lilyraynyc/status/1676522078265040897
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How relying on LLMs can lead to SEO disaster
Here’s why SEO pros should be careful when incorporating large language models in SEO campaigns and what you can do instead.
https://searchengineland.com/llm-seo-disaster-429165
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Google updates page indexing report in Search Console with more fine-grained issues
Some SEOs began to notice a spike in errors and issues being reported by Google Search Console. Google said it is not an issue, but a reporting change.
Google has updated its page indexing report in Google Search Console with more “fine-grained” issues. This is just a reporting change and does not change the processing of your website, John Mueller said on Twitter.
The issue. Some savvy SEOs noticed a spike in issues being reported this indexing report in Search Console. But Google did not post any annotations that could explain it, so some thought the issues were with their websites.
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A guide to diagnosing common JavaScript SEO issues
Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering.
https://searchengineland.com/diagnosing-common-javascript-seo-issues-guide-429178
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The Story of Blocking 2 High-Ranking Pages With robots.txt
We blocked two high-ranking pages: As an experiment, we blocked two of our ranking pages using robots.txt. We wanted to see the impact on traffic and rankings. The result: Both pages lost some traffic, but they didn’t lose all traffic.
https://ahrefs.com/blog/blocked-robots-test/
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AI vs Humans – The SEO Content Experiment
The Reboot team hypothesized that with all things being equal, AI and human content would perform equally. So they ran an experiment to test it. Conclusion: AI-generated content ranked less strongly (on average) than human-generated content.
https://www.rebootonline.com/blog/ai-vs-humans-content-writing-seo-experiment/
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Google Bard: Großes Update bringt Deutschland-Start, Google Lens-Integration, Teilen-Feature und mehr
Google arbeitet mit Hochdruck am neuen KI-ChatBot Bard, der am gestrigen Tag den bisher größten Schritt seit dem offiziellen Start des Produkts gemacht hat: Denn man hat es nun endlich geschafft, dass Bard in Deutschland starten konnte und parallel dazu eine ganze Flut von Neuerungen vorgestellt, die den Funktionsumfang erweitern. Auch die Integration von Google Lens wird ausgerollt.
https://www.googlewatchblog.de/2023/07/google-bard-grosses-update/
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Antwort vom Screaming Frog Support zum Thema:
Wie crawle ich 2 Domains zum Vergleich/zur Analyse von Duplicate Content?
Und nebenbei kann man das auch brauchen, wenn z. B. wie bei einem Kunden gerade 3 Domains in einer einzelnen aufgehen sollen – somit nur ein Crawl nötig :)
You’d need to crawl the two websites at the same time and then run a duplicate content analysis.
For two sites, you’d switch to list mode (Mode > List) and remove the crawl depth (Config > Spider > Limits > Limit Crawl Depth).
Then input the two sites homepages, and it will crawl both websites at the same time, and you can analyse all URLs for duplicate content.
We mentioned this here as a possible way to perform URL redirect mapping –
https://www.screamingfrog.co.uk/how-to-use-the-seo-spider-in-a-site-migration/#redirectmapping
Going viral means nothing
Charlie Light went viral on Twitter (4M impressions) and even got a reply from Elon Musk. But he gained only 150 followers and zero business leads.
https://twitter.com/charliewrich/status/1678814627512057863
Viele Grüße
Olli